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Marketing Assistant

4 months ago

York, United Kingdom Pavers Shoes Full time

Email Marketing Assistant

We have an exciting position for an Email Marketing Assistant to join our results focused, friendly, Marketing Team in our Head Office Team at Northminster Business Park, York. 

Working with the Email Marketing Executive you will be sending Newsletter campaigns of up to one million sends several times a week and developing automatically triggered emails containing dynamic personalised content. The email campaigns you will build and send are to help drive sales through the conversion funnel for email revenue.

You will cultivate the test and learn culture at Pavers, building email tests to improve profit, working in an immediate team of four who will support you to develop and enhance your skills to deliver results.

Key Responsibilities for our Email Marketing Assistant

Build and send email marketing campaigns for Pavers and Jones Bootmaker brands Work with Email Marketing Execs to develop and implement customer journeys to drive incremental revenue and profit Design engaging emails to increase sales and open rates using assets from creative team Test and learn from email or catalogue campaign initiatives  Design dynamic personalised content using Fresh Relevance software to serve to the right customer profiles to maximise ROI and increase customers second order rates Track KPIs for marketing campaigns over time Analyse campaign results and report to stakeholders Liaise with product buyers and merchandisers to promote seasonal styles and products to the right customers at the right time Work with the wider marketing and retail teams (including the Catalogue and Social and Content teams) to help support their activity via Email marketing Identify new and innovative ways to market to new customer groups, identifying new customer acquisition opportunities.

About you

Degree in Marketing or previous experience within a similar role is essential Good working knowledge of Email Service Provider software, ideally Dot Digital Working knowledge of the major analytics programs – specifically Google Analytics GA4 Knowledge of what makes successful Marketing campaigns and other digital channels and techniques – SEO, PPC, social media, Affiliate Marketing Understanding and ideally experience of cross channel marketing, CRM and personalised customer journeys

Benefits/Package for our Email Marketing Assistant:

Salary: Up to £25,000 depending on experience

Flexible/Hybrid Working around core hours, as agreed by your line manager, including 1 day per week working from home Annual discretionary bonus scheme Death in service Generous Staff Discount Holiday Entitlement (Increases with service) Company Contribution Pension Access to Retail TRUST (Wellbeing and Financial Support) Access to the Pavers Foundation: an employee-led grant application and charitable giving scheme Access to Pavers Academy for learning and development opportunities