Head of B2B Marketing
4 weeks ago
Office location with Hybrid working: Hammersmith.
The Head of B2B Marketing at Hyperoptic is accountable for demand generation and marketing across the B2B funnel to achieve network penetration and revenue targets. You will be responsible for managing internal teams and external agencies whilst working with senior stakeholders across the UK and Belgrade.
What will you be doing?
Own overall and segmented B2B marketing propositions and acquisition strategy collaborating with Product, Commercial and delivery teams across the business to execute strong GTM plans. Maximise growth opportunities through targeted marketing planning and execution supporting Outbound, Inbound, Digital and B2B Client customer journeys. Provide B2B marketing and commercial leadership to internal (Sales, Web, Infrastructure) & external (Agency) teams. Proactively use Homes Passed and relevant internal data along with external tools to feed Sales CRM workflow and optimise demand generation channels. Deliver and improve ROI from key acquisition and retention activities for B2B.What we are looking for:
Experience across the B2B marketing funnel including prospects, leads, traffic and order in the telco/ISP space or customer subscription services Data literacy (comfortable manipulating and improving data sets across relevant tools e.g. Excel, AI software tools) and string understanding of GDPR compliance. Experience in leading virtual stakeholder teams (internal and agency) in a fast-paced growth environment. Instinctive marketer with a measured approach to risk taking and the resilience to persevere in the face of challenges. A natural feel for B2B messaging and creative. Strong commercial awareness and ability to plan to achieve targets. Excellent eye for detail to spot opportunities, inconsistencies and process gaps.Why work for us?
We're in our customer's corner and our vision is to be the UK's most loved and desired broadband provider, that shows the way broadband is done
Awarded Broadband Provider of the Year Uswitch Telecoms Awards, as voted for by 20, customers, plus Fair Terms Gold Award . We're also very proud to have been awarded Great Place to Work Certification (-23) and UK's Best Workplaces for Wellbeing
Going beyond the expected
Whatever we're doing – whether we're liaising with property professionals, delivering our network, or installing in a customer's home, going beyond the expected is the benchmark for everything we do. How we work is shaped by our three culture principles:
We work smarter, together We stay focused We strive for excellenceS ome of our key Benefits
Competitive salary Global Remote working for up to 2 week per year for those who are able to work remotely 25 days' paid holiday increasing each year, to a max of 35 Extra days off for your birthday, moving home, wedding/civil partnership and to volunteer Private medical Insurance provided by AXA health Life assurance giving you cover of 4 times your base salary Partnership with the Kings Trust Our pension scheme matches your contributions up to 4% Retail offers — discounts from hundreds of recognisable brands Free Hyperoptic broadband if you live in a Hyperoptic area Enhanced pay for new parentsWe're committed to providing equal opportunities to all applicants and employees. In fact, this is at the heart of our culture and values. We welcome applications from candidates from all walks of life.
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