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Marketing Executive

4 months ago

Carlisle, United Kingdom University of Cumbria Full time

We are the University of Cumbria , for and from Cumbria and our localities, rooted in serving our communities, with people, place and partnership at our heart. 

Now is a very exciting time to be joining us because we are delivering a new "Towards 2030" strategic plan focused on making the most of our three most valuable assets;  People, Place and Partnerships , to become a catalyst for economic well-being for our region, nationally and internationally.

The University of Cumbria’s Marketing Team is responsible for the strategic development and implementation of marketing campaigns with high production standards to deliver our student value proposition through our multi-channel mix approach. 

We are seeking a dynamic individual with a degree or equivalent in Marketing or related field to join our team. In this role, you will enhance and manage the University's digital presence by focusing on increasing engagement and driving traffic to our postgraduate and international web pages. You will lead the creation and development of both the postgraduate and international prospectuses, design and implement customer journeys that seamlessly integrate with the university’s CRM system, and collaborate with colleagues to create and curate engaging digital content. Additionally, you will monitor and analyse competitor marketing activities, providing insightful reports. Join us and play a pivotal role in shaping the digital strategy of the University of Cumbria. Apply now to contribute to our mission of attracting and engaging a global audience.