Senior CRM Executive | Beauty Brands

2 weeks ago

Manchester, United Kingdom THG Full time

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers.Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients’ brands globally.

We’re powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it’s this DNA that has supported our incredible growth.

We’re always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you’re ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you. 

About the Division: THG Beauty Brands

With an industry recognised portfolio of market leading beauty brands, we are accelerating our momentum to become the number one Health and Beauty retailer globally. With brands across multiple categories such as; Perricone MD, ESPA, Christophe Robin and Grow Gorgeous. We have people and their ambition, passion, and unremitting determination at the heart of what we do - whether we are innovating our packaging, building disruptive ecommerce capabilities, or creating a powerful brand campaign.

About the Role

Reporting into the CRM Manager, the Senior CRM Executive will carry out the execution of the CRM strategy for their brands: briefing and amending creative, building and scheduling emails and push app notifications to drive continued growth in sales, whilst delivering a great customer experience.

Responsibilities

· Work with marketing teams, trading teams and the CRM Manager to deliver bespoke channel plans based on revenue targets and business growth plans.

· Act as the key CRM point of contact for your delegated brands.

· Responsible for the briefing, building and scheduling of email marketing communications, SMS and push app notifications.

· Segmentation of the customer database using in-house CRM tools.

· A/B testing to ensure emails are optimised to the best performing setups.

· Update templates for automated and triggered email campaigns as and when required.

· Analyse and report on campaign performance, presenting findings to relevant stakeholders and identifying opportunities for improvement.

KPIs

· Support the wider CRM team to achieve the monthly revenue targets and channel KPIs.

· Ensure all email communications, SMS and app notifications are delivered on time and in line with the CRM strategy.

· Ensure all CRM messaging aligns with wider brand messaging and tone of voice.

Requirements

Essential:

· At least 2 year’s CRM experience

· Time management and organisation: prioritise workload & effectively manage time to meet tight deadlines

· Team player

· Assertive and pro-active with a positive attitude

· Strong analytical skills and comfortable using Excel

· A keen eye for detail

· Ability to work in a fast-paced environment

Desirable:

· Multi-channel experience and exposure (Email, SMS, App)

· Understanding of customer data and segmentation

· Knowledge of digital marketing channels other than email

· Experience with Google Analytics and/or Tableau

· Passionate about the beauty industry

· E-commerce sector experience

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further. 

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. 

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