Data Activation

No Relocation Assistance Offered
# 163063 - Surrey, England, United Kingdom

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team
 

Data Activation & Measurement Lead - Measurement & Media

Location: Woking, UK
Reporting to: Senior Data & CRM Manager
Job Function: Digital Transformation: 
 

Job Purpose 

• Developing and implementing comprehensive measurement frameworks to assess the efficiency of media and first-party data strategies across various channels. It entails establishing a pan-European media and digital commerce data measurement strategy and driving future opportunities for Colgate-Palmolive's data platforms and commerce ecosystems for both consumer and B2B initiatives.
• Hands-on experience with audience science, data measurement, analytics, and media performance metrics
• Ability to translate data into actionable strategies
• Technical skills combined with strong communication attributes
• Strategic thinker passionate about data and audience science
• Consistent track record in optimizing media investments and ecommerce strategies
• Comfortable working with big data
• Ability to manage relationships and connect with key collaborators across the business

 
What you will do:

• Serve  as a translator to business decision makers 
• Define business problems that measurement and analytics can help tackle, specifically passionate about end to end channel measurement and modeling 
• Develop strategy, establish criteria and lead the end to end deployment of measurement and analytics projects
•  Hands-on experience and development of Predictive and Machine learning models to address business challenges
• Experience with extracting, cleaning, and redefining data for building data science models
• Drive creation of  measurement and analytics roadmaps, assess project feasibility, business impact, and scope to prioritize projects
• Communicate technical concepts & information to a non technical audience in a clear & compelling manner 
• Coordinate with cross functional teams across Europe to implement models and supervise outcomes 
• Partner with IT to align on data architecture, data infrastructure, tools and technologies 
•  Lead data visualization across vital platforms (e.g. Tableau, Data Studio, Domo) to simplify & automate data sharing outcomes 
• Establish and automate vital business models and reporting passionate about end to end measurement and data led storytelling for partners
• Dedicate time and opportunity to Gen AI opportunities in the data space 

             Building Capabilities and Best Practices 

• As part of the Division digital leadership team, this role leads integration of sophisticated digital end to end industry trends, interprets and educates these to others
• Establish a deep understanding of digital programs and facilitate the company’s digital knowledge
• Automate and drive sophisticated usage of Gen AI in digital analytics practices

 
Key proficiencies

• Lead performance metric evaluation in partnership with Customer Experience, Engagement Teams, Analytics & Insights, Marketing and global metrics groups 
• Ensure significant critical metric evaluation and the integration of data driven digital marketing and optimization practices for constant improvement
• Partner with ecosystem teams to lead experience and performance testing of brand experience, digital content and journeys
•  Work closely with commercial Division and hub Europe teams to identify measurement and analytical projects and opportunities in partnership with the measurement and analytics specialist
•  Display a growth mindset & “can do” attitude 
• Strong sense of accountability for the delivery/timeline of key initiatives and projects 
• Comfortable with ambiguity, demonstrating capability to thrive with minimal oversight and navigate refined processes
• Collaborate with internal and external team members to share data science standard methodologies and apply learning

 
Key Opportunities:

• Consistent track record of Web product strategy and execution including web, ecommerce, DtC, search and platform analysis
• Leading skills in digital strategies and Web trends
• Lead large, cross-functional teams and handle simultaneous projects and needs
• Confirmed experience with brand strategies and technical expertise
• Analytical and process oriented
• Strong initiative and results oriented
• Ability to lead ambiguity and thrive, drive hard and sophisticated solutions forward
• Strong Project Management skills
• Leadership and great teammate with excellent interpersonal skills, particularly with diverse cultures
• Grows with digital innovation and evaluating trends in a changing landscape
• Consistent record to work with marketing teams, technical teams and build excellent people experience

Key proficiencies

• Business/Global 
• Planning / Priority Setting
• Effective Execution
• Leading Change
• Brand & Equity Management - Effective Insights
• Integrated Marketing Communications (IMC) – Digital Marketing Strategy & Media
• Business Strategy short-term and long-term digital marketing effectiveness
• Experience Requirements 
• Bachelor's Degree or equivalent experience in Data Science, Statistics, Computer Science, Business Analytics, or related field
• At least 5 years in applied in Media measurement/Data analytics/Data science and quantitative programming 
• At least 2 years of professional experience leading teams 
• Proficiency with SQL 
• Proficiency with Python or R; experience with sophisticated machine learning techniques, causal inference, and statistical modeling
• Experience with Data Visualization tools like Google Data Studio, DOMO, Power BI and Tableau 
• Experience with customer analytics 
• Experience with cloud environments (Snowflake, Google Cloud Platform) and SAP
• Understanding of data architecture and data engineering, and ML ops 

 Who you are 

• Leadership & Innovation: Work with business leaders to help deliver and drive digital marketing in new ways. Improve and analyzes the company strategies to drive Impactful Brand Experiences in the Digital world as it evolves.  
• Digital Marketing: Lead Digital Marketing and eCommerce teams across countries implement company Digital Strategies. And is owner of all standard methodologies across digital marketing and technology innovation.
• Marketing Operations: Drive people, processes and technologies for the US business. Partner in strategy and digital marketing guidelines to capture/share examples. Integrate and lead planning, content strategy and development, web analytics and web technologies.
• Evaluation and Analytics: Performs tool evaluation and integration for US digital data and implementation. Analysis of US digital content and brand equity implementation and suggests strategy and improvements.

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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