Analytical Planning Consultant
Found in: Talent UK C2 - 2 weeks ago
The Role:
To support the development of a high-level analytical planning capability that enables all offices, across the globe, to be able to offer state-of-the-art optimal planning solutions for their clients.
Specifically:
1. Delivering analytical planning solutions:
To work across PHD Global Business (working alongside the Global Senior Analytics Director) and local markets (with relevant local analytical leads) to deliver Investment Planning solutions through FTE support and paid-for projects. This will involve detailed analysis of client requirements and the translation of these into marketing science principles for use in Investment Planning.
2. Supporting the roll out of PHD branded marketing analytics:
To support the build out of a wider set of marketing analytics within PHD Global Business and local markets, with a focus on outputs that improve our planning offering. This includes not only active delivery of existing PHD and Omni based analytical solutions such as Investment Planner, but also consultative assistance directly with clients to understand their marketing science needs maximise their investment in third party marketing analytics. You will also be involved in creating training and marketing materials to package up PHD’s analytical service offering for clients.
3. Leading a CoE in analytical planning for PHD local offices:
To be the principal point of contact for analytical planners across the PHD network, providing technical and commercial support for any analytical planning projects using Omni tools, but specifically revenue, brand and reach optimisations for planning
4. Data and tooling maintenance:
To support the backend functionality of the Investment Planner and Omni Studio toolset, by providing technical data support as required.
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