VP of Brand
3 months ago
Who are we?
Here at Nothing, we're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back.
To get there we're gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return, you'll be part of a movement. Contributing to a global ecosystem of products that bring joy to people's lives.
In less than four years, we’ve sold over 3 million products worldwide, including Phone (1), which was listed on Time Magazine's Best Inventions of 2022 for Innovative Smartphone Design. In 2023, we released two second-generation products: the powerful audio companion Ear (2) and the highly anticipated Phone (2), marking our US debut.
We also launched CMF by Nothing, our sub-brand focused on making wonderful design accessible to all. In March 2024, we welcomed our third smartphone, Phone (2a). A powerfully unique device that enables even more people to experience the best of Nothing innovation.
A few weeks later in April 2024, we welcomed our new audio line-up. Introducing Ear, our best-ever audio experience, and Ear (a); the brightest, most vivid new member of the Nothing family.
If that sounds like something you'd like to be part of, read on...
The Role:
The Vice President of Brand at Nothing Technology will be a visionary leader responsible for shaping and steering the brand's long-term trajectory. This role is crucial in establishing and maintaining defensible brand equity, narrating the brand story across all stakeholder touch-points, and forging influential brand partnerships.
Our Vice President of Brand will forge strategic brand partnerships, and manage relationships with top trendsetters in premium brand-driven markets and lead corporate communications. They will focus on building our influence through the most important cultural influencers in premium brand driven markets.
Welcome to Nothing, where we are redefining consumer tech with a generation-defining brand.
Responsibilities:
Strategic Responsibilities
Brand Strategy Development: Craft and execute innovative brand strategies that resonate with the target audience, ensuring consistent brand messaging across all channels. Global Brand Communications Management: Lead corporate communications globally, ensuring the brand's voice and messaging are consistent and impactful across different regions. Market Focus: Focus on driving the Nothing brand in premium, brand driven markets such as the UK, Japan, the US, and Germany, tailoring strategies to fit cultural and market-specific nuances.Operational Responsibilities
Brand Partnerships: Forge and manage strategic brand partnerships that enhance brand visibility and equity. Influencer Relationships: Build and maintain relationships with top trendsetters and the 1,000 most important cultural influencers in each target market. Brand Storytelling: Own and articulate the brand story across all company stakeholder touchpoints, ensuring it aligns with the company's mission and values.Leadership Responsibilities
Team Leadership: Lead and inspire a team of marketing professionals, providing clear direction and fostering a collaborative and motivated work environment. Cross-Functional Collaboration: Work closely with other departments such as Marketing, Product Development, Sales, and Customer Service to ensure brand alignment and support business goals.Performance Monitoring:
Analyse marketing and customer data to inform strategic decisions and measure the effectiveness of brand initiatives.Innovation and Growth
Trend Analysis: Stay current with industry trends and emerging technologies to keep the brand at the forefront of innovation. Brand Equity Development: Focus on mid to long-term goals to drive defensible brand equity, ensuring sustainable growth and market leadership.Requirements:
Extensive and demonstrable years of experience in premium brand management, with a proven track record in developing and executing successful brand strategies, particularly in premium markets like the UK, Japan, US, and Germany Ideally a background of driving brand within beauty or fashion industries Experience from driving brand for direct to consumer companies in high growth companies Experience in establishing and scaling brands through strategic influencer engagement and partnerships
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