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Public Relations Specialist

4 months ago

Barry, United Kingdom Michigan School Public Relations Association Full time

Position Details

Qualifications:

Bachelor’s Degree in instructional technology, marketing, public relations, journalism, visual communications, multimedia design or related field required Experience in K-12 public education is preferred A broad working knowledge of the school system is preferred Ability to demonstrate leadership and communicate with people both within and outside the school district required

Responsibilities:

Social Media Management: Develop and implement social media strategies to enhance the school’s presence, engage with the community, and promote events and achievements across platforms. Public Relations: Build and maintain relationships with media outlets, prepare press releases, and coordinate interviews to positively represent the school and manage its public image. District Communications: Craft and disseminate internal and external communications, including newsletters, announcements, and updates, to keep all stakeholders informed and engaged. Build out a district-wide communication plan that covers internal and external communication processes. Website Management: Oversee the school’s website content, ensuring it is current, accurate, and engaging; manage updates and enhancements to improve user experience. Support Student Enrollment: Create and execute marketing strategies to attract prospective students and families, including promotional materials and information sessions. Assist as needed with student enrollment. Event Coordination: Attend and support major school events, including organizing and managing communications to ensure successful execution and maximum attendance. Storytelling: Develop compelling narratives highlighting student and school achievements, initiatives, and events to enhance community engagement and school pride. Cross-Departmental Support: Collaborate with other departments to provide communication and PR support, ensuring consistent messaging and addressing any specific needs that arise. Crisis Management: Assist in developing and executing communication plans for any emergency situations or crises, ensuring accurate and timely information is conveyed. Community Engagement: Foster positive relationships with parents, students, and community members, actively seeking feedback and addressing concerns to strengthen school-community relations. Central Office Support: Assist the central office with enrollment processes, answer phones, welcome guests, and perform other administrative duties as assigned by the superintendent or designee.

Interested applicants should apply at: 

Application Deadline:   until filled