Head of New Channel Development

1 month ago

Bolton, United Kingdom Warburtons Full time

As ‘the UK’s No. 1 Bakery Brand’ we have been baking bread since 1876. Today, we are proudly a fifth-generation family, with the introduction of the sixth generation, supplying over 18,000 retail customers from 11 bakeries and 16 depots, producing a range of over 70 products including gluten and wheat free. Family and values are what makes us different, and we are a proud bunch, join us and you too could be proud to be Warburtons.

The Recipe

To accelerate business growth through development of Warburtons channel strategy. Leveraging consumer and channel insights to identify opportunities and developing scalable long term commercial execution plans. 

Building strategic partnerships and long-term relationships for sustainable growth. Management and expansion of relationships within Warburtons existing channels and define and execute channel growth strategies.

Collaboration with partners to create joint business plans, generation of demand and working closely with marketing teams to execute partner activation driving brand awareness and trial.

Key Accountabilities and Measures

Channel Strategy Development and Execution: Develop and execute a comprehensive Channel strategy for the UK and Europe Business Plan Creation and Implementation: Create, implement, and continuously refine business plans that align Warburtons' propositions with the needs of new channels, such as Food Service and Food to Go. Commercial Opportunity Identification: Identify and capitalise on commercial opportunities aligned with category strategies and consumer insights, particularly within the snacking channels. Route to Market Development: Partner with cross-functional teams to develop alternative routes to market and robust execution plans, to unlock channel opportunities ensuring alignment with Warburtons' strategic goals. International Business Expansion: Identify and capitalise on new business opportunities to expand Warburtons' international presence, tailoring strategies for each region/location. Channel Performance Management: Manage the performance tracking of channel performance through KPIs and develop action plans to optimise opportunities, while monitoring market trends and competitors’ activity. Partner Relationship Management: Identify, onboard, and manage key partners to deliver go-to-market initiatives that drive sales and increase supply capability, building long-term, defendable relationships. Team Development and Coaching: Coach and develop Warburtons colleagues in advancing new channel capabilities, improving ways of working, and supporting growth. Co-ordination with the Innovation team to support the ideation and development of suitable products for the channel 

Essential Ingredients

Experience in Food Service, Food to Go and or snacking businesses would be an advantage. Evidence of success in international market expansion including building network of contacts in UK/Europe A track record in building and nurturing relationships with partners. Entrepreneurial: To develop new market expansion opportunities and understand the importance of building a brand to have international presence. Ability to work independently and as part of a team and navigate different cultural contexts effectively with proactive results drive mindset. Customer Management experience within FMCG, operating at a senior manager level and experienced in negotiations.  Analytical: quickly able to derive the key insights from Nielsen IQ and IGD and channel data. Strong story-telling ability: Can present complex information in a clear confident and enthusiastic manner. Effective use of facts and data to support a proposal Excellent relationship builder: experience in establishing credibility and rapport with both internal and external contacts at a senior level. Able to maintain strong relationships with external partners and build long term strategic relationships. Excellent communication skills: impactful presentation skills; articulate, influential and able to flex style to meet the need and be persuasive with a range of different stakeholders Strong commercial acumen, with good understanding of the FMCG industry Understanding of various commercial processes – S&OP/IBP, Distribution and routes to market Experience of establishing regular and adhoc reporting and analysis of channel and market data to extract insights to build strategic recommendations Project management skills: ability to plan implementation of short-term work and/or projects.

Extra Dough

At last and by no means least, you will want to know what your breads worth:

Car allowance A personal bonus opportunity and a slice of the annual profits (discretionary profit share) Family time is important to us and we know it will be to you, so you’ll have 5 weeks holiday and bank hols. Plus the opportunity to purchase up to an extra weeks annual leave. Award winning pension scheme with company contributions of 7% Private medical insurance, health screening and life assurance Products you will love along with deals and discounts for you and the family through our Extra Dough website Support for your health and wellbeing, including access to free physiotherapy, 24/7 access to a confidential helpline for practical advice and a comprehensive occupational health service

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