Sr. B2C Marketing Manager

4 weeks ago

London, United Kingdom Amazon Kuiper Services Europe SARL, UK Branch - Q18 Full time
The Sr. B2C Marketing Manager (Europe) will be responsible for engaging Project Kuiper’s consumer and SMB customer base in the European region. You will support client touchpoints throughout the marketing funnel from acquisition and retention cycle. Reporting to the B2C Global Lead, you will collaborate and plan, create, coordinate, and deliver European consumer marketing acquisition and product marketing plans that showcases Kuiper’s value proposition. This leader will be instrumental in collaborating with the Consumer Business Operations and Go-to-Market (GTM) teams in region to develop interest list signups and convert them into subscribers. You will be perceptive to business needs and competitive insights as you work collaboratively with a variety of marketing teams (e.g., Insights, Digital, Brand & Creative, etc.) and others including Public Relations, Public Policy, Legal, Finance, etc. across Europe and with the global organization. You will execute performance, acquisition, and product marketing campaigns to engage our consumer and SMB audiences. You’ll define innovative, break-through marketing across all European countries where we will operate. The ideal candidate for this role has a unique ability to take a diverse, complex range of business inputs and verticals, and translate them into a clear vision and marketing strategy.

Key job responsibilities
•Define the European B2C marketing strategy for Kuiper, articulating target customers, consumer insights, product positioning, and end-to-end roadmap to drive revenue growth
•Be a vital member of the team that executes integrated Amazon “Better Together” cross-channel marketing strategies to deliver growth and engagement for Kuiper consumer and SMB verticals.
•Build integrated marketing strategy, ensuring all stakeholders are aware of plans, how we’ll execute and how activities will help drive the sales forecast
•Represent the regional and in-country point of view (POV) on the consumer content strategy, partner with creative and design teams to bring breakthrough creative and storytelling to market across our owned, earned and paid channels
•Collaborate with the Marketing Intelligence teams on analytics framework to drive marketing efficiency, ensuring leadership has a clear understanding of marketing ROI and incremental value
•Create regional/in-country product marketing messaging, value prop and competitive differentiation for all in region marketing campaigns
•Define regional goals for customer awareness, acquisition, and trial
•Plan, execute and measure strategic campaigns focused on engagement and lead generation, targeting specific products and services to specific categories of client.
•Partner with the B2C Global Leader, Brand, Marketing Ops, and Digital on Kuiper’s B2C media strategy.
•Seek out and partner with third-party platforms to allow Project Kuiper to reach prospective customers in new and innovative ways.
•Collaborate with the Events and Conferences Lead on the consumer conference and activations calendar for Europe. Identify opportunities for representation at key conferences and events and build support materials for B2C event programs we host.
•Other responsibilities, as defined by business requirements.

We are open to hiring candidates to work out of one of the following locations:

London, GBR

BASIC QUALIFICATIONS

- •BA/BS in business, communications, telecommunications, satellite connectivity, and to mirror your org. He may want to mull over your organization. engineering or marketing or related discipline or equivalent experience.
- •Marketing Leader experience
- • Experience in leadership role
- • B2C Marketing experience
- •Marketing experience in a technology company.
- •Experience developing and implementing external engagement programs.
- •Experience creating/driving customer call decks and other outward facing content to drive B2C customer engagement.
- •Strong leadership skills with a proven ability to influence teams and individuals; Ability to lead multi-stakeholder groups and effectively utilize resources and relationships to drive results
- •Experience running high-profile campaigns across a diverse range of channels, and within a rapidly evolving business environment – you have implemented game changing ideas that have changed the course of businesses and brands
- •Strong analytical thinker with proven ability to translate data into creative, results-oriented marketing strategies
- •Outstanding Communications: can partner, influence and thrive in a global matrixed organization with an ability to present to stakeholders with gravitas and confidence

PREFERRED QUALIFICATIONS

- •A Masters of Business Administration (MBA) degree preferred
- •Ability to conceptualize, scope, and execute projects to strict deadlines
- •Confident, self-motivated individual with strong, demonstrable bias for action
- •Experience driving new business segment or services launches
- •Both technically deep and business savvy enough to interface with all levels and disciplines within the organization

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