Marketing Automation Specialist

4 months ago

Shipley, United Kingdom Vantiva Full time
Job Description

The team

The Vantiva marketing team’s mission is to create and implement effective marketing & communication plans that help grow the business, boost the brand's value & recognition and attract more customers for Vantiva products & solutions among key audiences. With innovation as a driving force, the team, distributed between the , France and the UK, is looking for an expert in email marketing and automation. Join now a global team of marketing experts and drive the strategy to increase Vantiva’s key target audiences’ engagement through relevant segmented email campaigns. The role will have a global scope and it will support all our businesses. This role will have active and regular interactions with all marketing team members, corporate communications, as well as external stakeholders as required.

The role

Responsible for the development and execution of all email marketing campaigns (global, ABM, newsletters…) using Hubspot including segmenting, testing, and automating whenever possible. Continuous assessment and development of these strategies. Craft compelling email subject, copies and visuals that grab the attention of our audience and drive engagement. A/B Testing and Optimization: Implement A/B testing strategies to test different email elements (subject lines, content, CTAs, etc.). Analyze results and apply learnings to refine and improve campaign performance. Create & Maintain all Hubspot landing pages & forms Responsible for maintaining a high-quality standard for the Hubspot database with regular cleaning (hard bounces, etc…) using workflows and best practices. Maintain & enhance the data integration between Hubspot Marketing Hub and Salesforce CRM, monitor the synchronization and work with CRM Manager to resolve issues. Document all Hubspot processes and produce quarterly audits.  Compliance and Deliverability Management: Ensureall email campaigns comply with relevant regulations (CAN-SPAM, GDPR, etc.) and best practices. Monitor deliverability rates and take action to maintain high inbox placement rates. Produce regular high-quality campaign analysis using in house customized marketing powerBI dashboards, focusing on insights and lessons learnt, and provide recommendations for maximizing target audience engagement.

Qualifications

Proven experience in a B2B tech enterprise deploying and optimizing email campaigns with a strong understanding of key marketing concepts including campaign planning, execution, testing, metrics and automation. Hubspot Marketing Hub or equivalent proven working knowledge/certification required. Expert knowledge of database management concepts and best practices. Knowledge of personas, scoring, engagement tactics, etc.. Strong excel expertise Visual design skills, working with tools such as Canva, Email copywriting skills, experience and/or interest in using gen-AI marketing assistant tools. Analytical Skills: An eagerness to understand and apply data analytics in guiding email marketing strategies and improving campaign performance. Excellent project and time management skills: ability to plan, organize, monitor and execute multiple projects on time and within budget, in a complex organization. Ability to build relationships working in a cross-functional global environment Critical thinking, attention to detail, and problem-solving skills required Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills Bachelor’s degree in Business, Marketing, Communications or equivalent related education preferred.

Additional Information

Vantiva IS AN EQUAL OPPORTUNITY EMPLOYER 

Vantiva is an equal opportunity employer. Applicants are considered for employment without regard to race, religion, creed, color, national origin, ancestry, medical condition (including genetic characteristics), mental and/or physical disability or handicap, marital status, sex, age, veteran status, citizenship status, sexual orientation, gender identity, political party preference, political belief, socioeconomic status, familial status, registered domestic partner status, military service, pregnancy, childbirth and related medical conditions and any other characteristic or activity protected by federal, state or local law. 

Our most important asset is our People

Vantiva’s success greatly relies on our people’s energy, motivation, and talent.

We are dedicated to cultivating a workforce that embraces and celebrates diversity as we believe our differences drive our creativity, and innovation.

We are proactive in supporting equality and maintaining an inclusive work environment, developing, and enhancing career opportunities for all.

If you require a reasonable accommodation at any step of the application process, please let us know by answering the dedicated question in this application form.

  • Automation Systems Specialist

    2 weeks ago

    Shipley, Bradford, United Kingdom Automation Experts Ltd Full time

    Job Title: Control Systems Engineer Job Description: At Automation Experts Ltd, we are seeking a highly skilled Control Systems Engineer to join our team. As a key member of our automation team, you will be responsible for specifying, designing, programming, and maintaining control systems, including PLC, HMIs, network, and drives. Key...

  • Marketing Automation Expert

    3 weeks ago

    Shipley, Bradford, United Kingdom Vantiva Full time

    Job Title: Marketing Automation Specialist Job Description Role Overview The Vantiva marketing team is seeking a skilled marketing automation specialist to help drive the strategy and execution of effective marketing and communication plans. This role will be responsible for developing and executing all email marketing campaigns, utilizing Hubspot, and...

  • Email Marketing Automation Specialist

    3 weeks ago

    Shipley, Bradford, United Kingdom Vantiva Full time

    Job DescriptionThe TeamVantiva's marketing team drives business growth through effective marketing and communication plans. We're seeking a skilled Email Marketing Automation Specialist to join our global team.The RoleDevelop and execute global email marketing campaigns using Hubspot.Craft compelling email content to engage our audience.A/B test and optimize...

  • Marketing Automation Expert

    4 weeks ago

    Shipley, Bradford, United Kingdom Vantiva Full time

    Job Title: Marketing Automation ExpertJob Summary:We are seeking a Marketing Automation Expert to join our team at Vantiva. As a Marketing Automation Expert, you will be responsible for developing and executing effective email marketing campaigns using Hubspot. Your expertise will help us drive engagement and grow our business.Key Responsibilities:Develop...

  • Digital Marketing Automation Expert

    4 weeks ago

    Shipley, Bradford, United Kingdom Vantiva Full time

    Job OverviewThe Vantiva marketing team is seeking an Email Marketing Solutions Specialist to drive the strategy for increasing engagement among key target audiences through relevant segmented email campaigns.This role will have a global scope and will support all our businesses, with active and regular interactions with marketing team members, corporate...

  • Marketing Director

    4 weeks ago

    Shipley, United Kingdom Charlotte James Associates Full time

    Job Description for Marketing ManagerAt Charlotte James Associates, we are seeking a skilled Marketing Manager to lead our marketing efforts and contribute to the company's success.The ideal candidate will have a strong background in marketing, with experience in developing and implementing marketing strategies that drive sales and brand awareness.Key...

  • Digital Marketing Strategist for Email Automation

    7 days ago

    Shipley, Bradford, United Kingdom Vantiva Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Strategist to join our team at Vantiva. As a key member of our marketing team, you will be responsible for developing and executing effective email marketing campaigns that drive engagement and conversion.

  • Social Media Marketing

    5 months ago

    Shipley, United Kingdom Morgan King Full time

    Social Media Specialist **Duties**: - Create and implement social media strategies to increase brand awareness and engagement - Manage and maintain social media accounts, including content creation, scheduling, and monitoring - Conduct research on current social media trends and best practices - Collaborate with the marketing team to develop and execute...

  • Sales & Marketing Coordinator

    6 months ago

    Shipley, United Kingdom Teledyne e2v Semiconductors Full time

    Be visionary Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets that require advanced technology and high reliability. These markets include aerospace and defense, factory automation, air and water quality environmental monitoring, electronics design and development, oceanographic research, deepwater oil and gas...

  • Support Worker/care Assistant

    5 months ago

    Shipley, United Kingdom Specialist Autism Services Full time

    **Skills Mentor (Support Worker)** Specialist Autism Services are looking for committed and enthusiastic Skills Mentors (Support Workers) to work at our Autism First site in Shipley. Autism First is a unique service specifically for adults with autism who have additional needs. We provide person-centred support through an autism-specific learning plan that...

  • Marketing Manager

    4 weeks ago

    Shipley, United Kingdom Charlotte James Associates Full time

    You would be responsible for planning, implementing, and managing marketing strategies to promote a company's products or services.You will play a vital role in shaping the brand image, driving sales, and contributing to the overall success of the business.Key responsibilities:Developing marketing strategies and plans. Analyse market trends, consumer...

  • Marketing Manager

    4 weeks ago

    shipley, United Kingdom Charlotte James Associates Full time

    You would be responsible for planning, implementing, and managing marketing strategies to promote a company's products or services. You will play a vital role in shaping the brand image, driving sales, and contributing to the overall success of the business. Key responsibilities: Developing marketing strategies and plans. Analyse market trends, consumer...

  • Marketing Manager

    4 weeks ago

    Shipley, UK, West Yorkshire, United Kingdom Charlotte James Associates Full time

    You would be responsible for planning, implementing, and managing marketing strategies to promote a company's products or services.You will play a vital role in shaping the brand image, driving sales, and contributing to the overall success of the business.Key responsibilities:Developing marketing strategies and plans. Analyse market trends, consumer...

  • Client Liaison Specialist

    1 week ago

    Shipley, Bradford, United Kingdom CLD Recruitment Full time

    Job SummaryWe are seeking a highly skilled Client Liaison Specialist to join our team at CLD Recruitment. The ideal candidate will be responsible for developing close relationships with potential buyers and sellers, providing an exceptional customer service experience.Key ResponsibilitiesEstablish and maintain strong relationships with clients to understand...

  • Finance Assistant

    7 months ago

    Shipley, United Kingdom Teledyne e2v Semiconductors Full time

    Be visionary Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets that require advanced technology and high reliability. These markets include aerospace and defense, factory automation, air and water quality environmental monitoring, electronics design and development, oceanographic research, deepwater oil and gas...

  • Customer Relationship Management Specialist

    4 weeks ago

    Shipley, Bradford, United Kingdom MYINTERNALRECRUITER LTD Full time

    **Key Responsibilities:**Assist in planning, creating, and executing targeted marketing campaigns to various customer segments through multiple channels.Develop and implement data-driven strategies to enhance customer engagement and conversion rates.Analyse customer data to identify trends, patterns, and opportunities for improving campaign...

  • Electronics Manufacturing Specialist

    2 weeks ago

    Shipley, Bradford, United Kingdom Teledyne UK Limited Full time

    Company OverviewTeledyne Microwave UK is a leading provider of enabling technologies for industrial growth markets. Our company has evolved from a focus on aerospace and defence to serving multiple markets that require advanced technology and high reliability.We are committed to making the world safer, more secure, and better connected through our innovative...

  • Business Development Officer

    4 weeks ago

    Shipley, Bradford, United Kingdom Equals One Ltd Full time

    Job DescriptionAt Equals One Ltd, we are seeking a skilled Energy Solutions Specialist to join our team and contribute to our mission of providing renewable energy solutions to businesses across the UK. This role will involve researching and developing new business opportunities, as well as working closely with our clients to deliver exceptional service and...

  • Apprentice Insurance Broker

    5 months ago

    Shipley, United Kingdom Jensten Group Full time

    **The role** We have a great opportunity for an Apprentice Insurance Broker to join the team here at Packetts, which is now part of Jensten Group. You’ll be based at our Shipley office - with hybrid working once settled into the role. Reporting to the Broking Manager, the main purpose of the role is to provide administrative support whilst gaining a...

  • Corporate Account Handler

    5 months ago

    Shipley, United Kingdom Jensten Group Full time

    **The role** We’re looking for a motivated Corporate Account Handler to join our Corporate team here at Packetts, who are proud to be one of the UK’s most respected Insurance Brokers - and one of its oldest with a history dating back over 100 years. Packetts are Chartered Insurance Brokers, looking after a wide range of clients across many industry...