Email Marketing Specialist

3 months ago

Brentwood, United Kingdom P11 Group Full time

About us

We are an industry-leading sports marketing agency best known for our advertising and sponsorship within the 4 tennis majors – Wimbledon, Roland Garros, Australian and US Open, F1 plus EPL, LA LIGA, series A and Bundesliga.

Our extensive and expanding rights deliver a platform of innovative perimeter LED advertising as well as exciting sponsorship and partner opportunities, enabling brands around the world to connect with their audience.

 

What we are looking for…

We are seeking a creative and skilled Email Marketing Specialist to join our marketing team.

As an Email Marketing Specialist, you will develop, implement and optimise email marketing strategies for our company to help reach and connect with our target audience (B2B). This will include email content creation, email scheduling, list segmentation, email delivery and performance analysis to drive conversions and foster strong relationships with our subscribers. You will also study data insights to optimise campaigns, improve engagement and drive measurable results.

The ideal candidate will possess a passion for email marketing, a keen eye for detail and a strong understanding of consumer behaviour.

 

The Role

  • Working with the marketing team to develop and execute strategic email marketing plans and strategies.
  • Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails.
  • Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.
  • Collaborating with cross-functional teams, including design, content and analytics, to align email marketing efforts.

 

Responsibilities

  • Advanced Campaign Strategy & Automation: Design and implement complex, data-driven email marketing campaigns using HubSpot’s automation tools, ensuring personalised and highly targeted communication.
  • CRM Management & Optimization: Leverage HubSpot CRM to segment audiences, manage contact databases, and streamline email workflows for improved lead nurturing and customer retention.
  • Performance Analytics & Reporting: Analyse email performance metrics and customer behaviour within HubSpot, providing detailed reports and actionable insights to optimise future campaigns and drive ROI.

Requirements

  • Strong understanding of email marketing best practices, deliverability and GDPR.
  • Proficiency in email marketing platforms such as HubSpot and other marketing automation tools.
  • Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
  • Creative thinking and the ability to develop engaging email content.
  • Strong attention to detail and organisational skills.
  • Ability to work effectively in a fast-paced and deadline-driven environment.

Preferred skills and qualifications

  • Familiarity with CRM integration systems and customer segmentation.
  • Understanding of email deliverability and reputation management.
  • Knowledge of email personalisation and dynamic content strategies.

Benefits

  • Target related bonuses & commission schemes
  • 24 days of annual leave + bank holidays
  • Sociable, friendly, and bubbly team environment
  • Smart/casual dress code
  • Career Progression
  • Training delivered by Managers who have all organically grown within the company.

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