Group Marketing Analyst

5 months ago

Basingstoke, United Kingdom The AA Full time
Company description

Job Title: Group Marketing Analyst

Location: Basingstoke – Hybrid                                                                                   

Contract: Full-Time/ Permanent

Salary: £37,000 + Up-to 10% Bonus

Hours: Monday - Friday

AA Summary

Assuming The AA is just about roadside help? There’s more to us than meets the eye.

The AA is one of the UK’s most well-known and trusted brands. We provide a range of driving services to millions of customers, from roadside assistance to insurance and driving lessons. Our mission is to create confidence for drivers now and for the future, so when you’re with the AA, you’re Always Ahead.

There has never been a better time to join Marketing at the AA, following a period of transformation, having recently launched an award-winning new brand positioning and creative platform, ‘It’s OK, I’m with the AA’, and partnering with brands such as LADbible and Red Bull, as well as artist and creators, Kurupt FM to shift perceptions of the brand to attract younger audiences across all their driving needs. And this is just the start . Are you ready to join?

#LI-THEAA #LI-Hybrid

This is the job

The AA has introduced a new Strategy, Planning and Operations function within Group Marketing. This role is integral to the success of the new function, providing marketing performance insight across the group. Collaborating closely with internal teams and external suppliers, you’ll serve as the go-to person for group marketing performance insights and be a key contributor to monthly, quarterly, and annual reviews and planning processes. In addition, you’ll conduct specific marketing campaign analysis, covering a wide breadth of channels and business areas, from digital marketing to CRM, to brand, working cross-functionally to improve our understanding of the drivers of marketing effectiveness.

What will I be doing?
  • Measurement Frameworks, KPI Dashboards and Reports: Maintain and optimise KPI dashboards and marketing frameworks, providing regular performance updates across the group to stakeholders.
  • Collaboration and Insights: Build strong relationships with Marketing colleagues, helping to proactively identify, clearly visualise and explain performance hypotheses.
  • Growth Opportunities: Proactively identify new marketing opportunities based on the ongoing reporting and campaign analysis that you are doing and working with Marketing Manager in your team to propose growth initiatives using your insight.
  • Campaign Analysis: Conduct marketing campaign analysis across various products and services and play a key role in campaign planning and post-campaign evaluation.
  • Data Interpretation: Evaluate large data volumes (e.g., brand tracking, share of search, site visits, sales, CRM, digital marketing metrics, member data, etc) and visualise clearly and simply.
  • Supplier Management: Support management of external supplier of Marketing Mix Modelling ensuring smooth project management, timely delivery, and action-led outputs.
What do I need?
  • Marketing Analytics: Experience in marketing communication channel analytics, with an understanding of difference between brand and acquisition approaches.
  • Proven Track Record: Demonstrated ability to deliver accurate and insightful analysis, contributing to commercial and marketing objectives.
  • Analytics Simplification: Skilled at translating complex analytics into actionable recommendations, collaborating closely with operational teams.
  • Marketing Mix Modelling: Understand its role in marketing measurement through prior exposure and therefore are confident to challenge an external modelling partner regarding model outputs.
  • Commercial Awareness: Understands and actively contributes to the broader business strategy and objectives.
  • Effective Collaboration: Well-organized team player who can manage multiple tasks, work with diverse stakeholders, and communicate effectively, even with non-analytical colleagues.
  • Numeracy and Tools: Highly proficient in data manipulation and relevant analytical tools, including advanced Excel and SQL (SAS experience preferred).
  • Education and Qualifications: Holds a degree-level qualification or equivalent in an analytical discipline (e.g., mathematics, physics, engineering).
  • Drive, Passion and Self-Improvement: Motivated individual with the energy to enhance business performance and demonstrates a hunger for knowledge and skill development.
Additional Information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

  • Free AA breakdown membership from day 1, 50% discount for family and friends in the first year plus discounts on other AA products
  • 25 days annual leave plus bank holidays + the option to buy additional annual leave
  • Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
  • Pension scheme available up to 7% contribution
  • Access to the EV discount scheme

Plus, so much more

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

As part of the onboarding process, we complete several pre-employment checks including work reference, credit, and criminal record checks. 

We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested. 

  • Group Marketing Analyst

    4 weeks ago

    Basingstoke, Hampshire, United Kingdom The AA Full time

    Job OverviewThe AA is seeking a skilled Marketing Performance Analyst to join its Group Marketing team. As a key member of the team, you will be responsible for providing marketing performance insights across the group, collaborating closely with internal teams and external suppliers.Key Responsibilities:Maintain and optimise KPI dashboards and marketing...

  • Marketing Data Analyst

    1 month ago

    Basingstoke, Hampshire, United Kingdom Armstrong Lloyd Full time

    Marketing Data Analyst - Drive Business GrowthArmstrong Lloyd is seeking a skilled Marketing Data Analyst to join their team. As a Marketing Data Analyst, you will play a crucial role in driving data-driven decision-making for the company.Key Responsibilities:Analyzing and attributing the impact of various marketing initiatives on overall business...

  • Marketing Campaign Executive

    3 weeks ago

    Basingstoke, United Kingdom CV-Library Full time

    The Marketing Campaign Executive will support the planning, managing, and executing marketing campaigns aimed at driving new sales leads and expand our market presence. You will work closely with our creative team—including a graphics designer, web developer, data analyst, and copywriter—to assist in the creation and delivery of impactful...

  • Data Analyst

    4 weeks ago

    Basingstoke, Hampshire, United Kingdom Kier Group Full time

    We are seeking a skilled Data Analyst to join our team at Kier Group. This role will support the delivery of our Asset Management service, ensuring data accuracy and quality.Key Responsibilities:Working with contract teams to gather, transform, and load data into Kier Places systems.Providing data support for asset verification and mobilisation...

  • Asbestos Site Analyst

    1 week ago

    Basingstoke, United Kingdom CV-Library Full time

    Job Title: Asbestos Site Analyst. Location: Basingstoke, Hampshire. Salary / Benefits £24k - £40k + Training + Benefits Our client is a leading provider of the full range of Asbestos Management services across the South of England. They are now seeking to recruit an Asbestos Site Analyst to join their longstanding team. You will be covering...

  • Data Analyst

    2 weeks ago

    Basingstoke, United Kingdom CV-Library Full time

    Job Title - Data Analyst Location - Hampshire Salary - £40,000 - £45,000 + Package Working pattern - 3 days in office 2 at home Forsyth Barnes are recruiting on behalf of a leading UK company in the automotive sector, seeking an experienced Data Analyst with a strong background in financial data. About the Role We are looking for a talented...

  • Marketing Campaign Specialist

    5 days ago

    Basingstoke, Hampshire, United Kingdom Centerprise International Full time

    Job DescriptionThe Marketing Campaign Specialist will play a crucial role in supporting the planning, execution, and delivery of impactful marketing initiatives. This position is ideal for someone looking to learn and grow within a supportive environment.Assist in the development, coordination, and execution of marketing campaigns (digital and traditional)...

  • Business Analyst

    1 month ago

    Basingstoke, United Kingdom Kier Group Full time

    Business AnalystWe're currently looking to recruit a Business Analyst to join our Kier Places Systems Team on a 12-month Fixed Term Contract. This role delivers in process excellence and maturity working closely alongside a wider team of analysts in business systems, asset management and project management. Location: Can operate in either Basingstoke,...

  • Senior Financial Analyst

    5 days ago

    Basingstoke, Hampshire, United Kingdom Automobile Association Developments Ltd Full time

    Job SummaryWe are seeking a Senior Financial Analyst to join our Central Services team in Basingstoke. As a key member of the group FP&A team, you will play a pivotal role in providing critical financial insights and analysis that support the strategic objectives of our business unit.About the RoleThis is an exciting opportunity for a motivated and...

  • Marketing Campaign Strategist

    5 days ago

    Basingstoke, Hampshire, United Kingdom CENTERPRISE INTERNATIONAL LIMITED Full time

    Job DescriptionWe are seeking a highly motivated and detail-oriented Marketing Campaign Strategist to join our team at Centerprise International Limited. In this role, you will be responsible for supporting the planning, execution, and coordination of marketing campaigns aimed at driving new sales leads and expanding our market presence.Key...

  • Marketing Executive

    3 weeks ago

    Basingstoke, United Kingdom Frasers Group Full time

    Company Description At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands,...

  • Data Analyst

    4 weeks ago

    Basingstoke, United Kingdom Kier Group Full time

    Data AnalystWe're currently looking to recruit a Data Analyst to join our Kier Places Systems Team on a 12-month Fixed Term Contract. This role will support BAU asset management changes, migrations, and new contract mobilisations across Kier Places.  Location: Can operate in either Basingstoke, Hampshire or Loughton, Essex with flexible hybrid...

  • Marketing and Trade Specialist

    6 days ago

    Basingstoke, Hampshire, United Kingdom Frasers Group Full time

    Frasers Group: Elevating Retail ExperienceWe're rethinking retail at Frasers Group. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.Our MissionWe're building the world's most admired and compelling brand ecosystem. Our...

  • Test Analyst

    4 weeks ago

    Basingstoke, United Kingdom Kier Group Full time

    Test AnalystWe're currently looking to recruit a Test Analyst to join our Kier Places Systems Team on a 12-month Fixed Term Contract. The main aim of your role will be to support the team with the creation of test plans, test cases and execute of testing.  You will also support the Business Systems Team Lead with the development of the Test Strategy and...

  • Test Analyst

    2 weeks ago

    Basingstoke, United Kingdom Kier Group Full time

    Test AnalystWe're currently looking to recruit a Test Analyst to join our Kier Places Systems Team on a 12-month Fixed Term Contract. The main aim of your role will be to support the team with the creation of test plans, test cases and execute of testing.  You will also support the Business Systems Team Lead with the development of the Test Strategy and...

  • Marketing and Trade Execution Expert

    5 days ago

    Basingstoke, Hampshire, United Kingdom Frasers Group Full time

    About the RoleThe Marketing Executive will play a key part in the planning and execution of trade marketing plans with key gaming, toys, and tech partners, ensuring seamless relationships and delivering marketing plans that meet investment targets.Key ResponsibilitiesPlan and execute trade marketing plans with key partnersManage partner relationships and...

  • FP&A Analyst

    2 months ago

    Basingstoke, United Kingdom Hays Full time

    Division of a global organisation seeks a high performing analyst Your new companyAn established company based in Basingstoke who form part of an international group are partnering with Hays on an exclusive basis to source a talented FP&A analyst with strong analytical capabilities and commercial judgement.Your new roleYou will support a diverse stakeholder...

  • Business Support Analyst

    4 weeks ago

    Basingstoke, United Kingdom Kier Group Full time

    Business Support AnalystWe're currently looking to recruit a Business Support Analyst to join our Kier Places Systems Team on a 12-month Fixed Term Contract. This role will support the Senior Business Analyst feeding into plans and actioning on areas of business requirements, user stories, process, standard operating procedures and user application testing...

  • Senior Financial Analyst

    4 weeks ago

    Basingstoke, Hampshire, United Kingdom CMA Recruitment Group Full time

    Lead the Finance TeamAs a Senior Financial Analyst at CMA Recruitment Group, you'll be responsible for leading the finance team in accurate and timely processing of capital accounting transactions and compliance with policy standards. You'll work directly with stakeholders to strengthen financial understanding and drive efficiencies across the department.Key...

  • Senior Marketing Manager

    4 weeks ago

    Basingstoke, United Kingdom Frasers Group Full time

    Company Description At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands,...