Content Writer

4 weeks ago

London, United Kingdom Marlowe Software, Risk and Compliance Full time

Content Writer (Maternity Cover)

William Martin

Location: Home Based with visits to SRC offices across the UK

Job Type: Temporary / Maternity Cover 

Job Description

About Us 

William Martin, part of the wider SRC division, are at the forefront of revolutionising health and safety compliance solutions. With a mission to foster compliance, resilience, and success, we take pride in being the go-to partner for businesses navigating the complexities of regulatory landscapes.

Our dedicated team of professionals merges deep industry knowledge with cutting-edge tools, ensuring that our clients receive tailored support to meet and exceed compliance standards.

Join us in crafting a future where compliance is more than just a necessity; it's the bedrock of sustainable and flourishing businesses. William Martin Compliance is not just your safety partner but also your pathway to success.

About the role

SRC delivers best-in-class, integrated platforms which enhance visibility, increase productivity and reduce risk. We currently operate three brands: William Martin, Elogs and Barbour. 

We are seeking a Content Writer to provide 12-month maternity cover, joining our divisional Marketing team of around seven colleagues. Reporting to the Head of Marketing, you will be responsible for creating great content across five connected products: 

  • Consultancy, Meridian and Prosure360 at William Martin 
  • CAFM+ Service Desk and Facilities Services at Elogs 

The role requires a brilliant writer and organised content strategist who can take a highly proactive and organised approach. It will be essential that you become an expert in all of our products, as well as how they integrate with one another.

We have already established our core brand messaging so there are solid foundations in place – no need to rethink the basics, your role is to drive our content strategy, brainstorm and pitch creative content ideas to stakeholders, and support our entire sales and marketing strategy.

In the team, we have a Graphic Designer to make things look great. What we need is unique ideas and compelling words: we’re looking for someone who can work with the team to create brilliant, captivating copy – aligned to our brand positioning – which resonates with our target audience and helps drive business growth.  

Key Duties:

  • Populate, manage and update our quarterly content calendar which acts as your bible for all things related to content.
  • Work with the Brand Managers to prepare for Campaign Steering Groups where the content for each quarter will be planned out week by week.
  • Proofread and edit all documents to ensure quality and accuracy.
  • Collaborate with our marketing, sales, and product teams to write excellent content which resonates with our target personas. This will include whitepapers; annual reports; blogs; social media content; newsletters; interviews; client case studies; brochures and much else. 
  • Ensure that all content and copy across the entire business is aligned with our brand voice and messaging. 
  • Correspond and collaborate with PR agency to brainstorm content ideas for William Martin and align content plan with press activities.
  • Work with product leads to ensure that each product is receiving suitable attention, corresponding to our growth expectations in each area. 
  • Work with our Graphic Designer on a weekly basis to ensure all pieces of content look amazing. Work with our Brand Managers to plan content ideas for each quarter and ensure each brand is receiving equal attention.
  • Ensure blogs and other content pieces include target keywords and use tools in SEMrush to ensure content is SEO optimised.
  • Write content for email campaigns (you’ll have a Campaign Brief for each) which increase engagement from our target audience.
  • Work with multiple stakeholders across the business to get what you need, and pitch your ideas to win their buy in. 
  • Stay up-to-date on industry trends, and proactively suggest content ideas to the various stakeholders and product owners. 
  • Use AI to save time on some basics, leading to better productivity and output. We recognise the power of these platforms, but we think our customers still deserve the human touch. 
  • Support the Head of Marketing on discrete projects as required. 

What you will need

Essential

  • Degree or experience in marketing, journalism, communications, or a related field. 
  • Useful experience in content creation and copywriting, ideally in the technology and software world, but not essential. 
  • Strong writing and editing skills, with the ability to create compelling content that resonates with our target audience. 
  • Excellent organisational and project management skills with the ability to prioritise tasks, devise project plans, and manage multiple projects simultaneously. 
  • Ability to manage time effectively, work to tight deadlines and balance changing priorities.
  • Great people skills and emotional intelligence: crucial for internal relationships, client case studies, and also for getting under the skin of our target audience.

Why join us?

People are at the heart of everything we do. By putting people first, we invest more in developing them alongside creating career growth opportunities and advancement across the division. It is our priority to ensure our employees feel valued and inspired and we commit to supporting you every step of the way.

Our clients expect the best from us, and we expect the same from our colleagues. This is why we offer a wide range of fantastic benefits to support you in both your personal and professional life.

Benefits:

  • 25 days annual leave plus bank holidays
  • Contributory pension scheme
  • Voluntary private medical
  • Simply health care plan
  • Gym and retail discounts
  • Cycle to work scheme
  • Quarterly charity days
  • Religious holiday swap
  • Employee assistance programme
  • Life learning – online learning materials
  • Support with professional membership costs

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