Optimisation Director

4 months ago

London, United Kingdom dentsu Full time
The purpose of this role is to optimise the conversion process for clients’ website(s); this role consults and configures web analytics packages

Job Title:

Optimisation Director

Job Description:

Introduction

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

Dentsu International is a global leader that specialises in Sales, Marketing, Customer Experience, and Retention to enable clients to keep “winning” whilst ensuring customer growth and experience is at the very forefront for their businesses.

We’re hiring an Optimisation and UX Director on a FTC until July 2025 . You will be part of our team in Manchester working on a hybrid basis.

Purpose of the role


In your role as Maternity Cover - Strategy Director for the Optimisation and UX teams you will for overseeing the Optimisation and UX Strategy Proposition, Delivery and Activation. Pushing and evolving our client deliveries. Ensuring high levels of client retention and focus on commercial growth for the business.

The Optimisation Strategists will play a key role in the delivery of activation for our client set. You will be responsible for helping them to achieve their client goals – By supporting our Strategies to formulate and oversea delivery of solutions for complex client problem statements and deliver strategies, action plan, drive innovate idea and identify areas of opportunity for CRO and Optimisation.  

You will also be a key part of the Digital Experience Community Senior Leadership and will have an active role in driving the team vison and culture. 


Key Responsibilities

Overseeing our portfolio of existing client accounts, providing guidance to the POD leads to ensure that our clients get value for their investment to ensure long term retention. Review Client Strategies with POD leads to ensuring they align with long-term client objectives. These can include but are not limited to A/B testing, a page/journey redesigns, optimisation of the acquisition journey and site speed optimisation. Ensuring all clients have Key account plans in place and teams are kept accountable for account development.  Be accountable for full exiting client set, supporting POD Leads in determining potential threats and finding solutions to keep clients happy and investing in our services. This will include leading on defensive pitches.  Running client programmes for more complex client solutions and delivery with the help of the supporting team.  Working with POD leads to identify opportunities for existing client growth, providing support and coaching to increasing client investment, finding cross-sell opportunities, or working with our sales team to bring in new clients.  Providing mentoring and coaching for our POD Leads on Client Strategy Solution sand being the senior escalation point for client issues within the Strategy Team.  Supporting the New Business team on creating pitch strategies for the existing Dentsu client base to extend Optimisations reach across the client base.  Working with our product teams to improve our current offering to ensure we deliver best in class work and work with them to inform, shape and develop future propositions.  Working with wider teams such as Digital Experience and Total Search to identify, develop and activate collaborative workstreams, new products and new ways of working.  Leading on annual, quarterly and monthly reviews for clients and proposition communicating the success of our optimisation programmes and Strategy team with senior client stakeholders

Key Skills

Problem Solving  Strong knowledge of CRO and UX Methodologies and approaches Wider knowledge of other digital marketing channels (SEO, PPC etc) Confident presenter Commercially aware/driven Ability to train, mentor and support junior teams Experience with long term planning Strong stakeholder management / relationship management Pitching and strategy

What we offer

This is a Fixed Term Contract until July 2025 .

The team is based in our Manchester office (although we can consider applicants from other locations) and operates under flexible working conditions. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs which includes :  

Competitive Salary  Company-provided Medical Healthcare  Generous Pension provisions  Health and Wellness benefits  Volunteering days Life Assurance  Working in diverse teams where you can make a real impact.  Exciting and rewarding environment. Varied work across industries 

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

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