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Executive, Social Media – Electric Racing

3 months ago

Woking, United Kingdom McLaren Group Full time

Job description

At NEOM McLaren Electric Racing, our ambition is to win races and championships. We love the challenge of competing against the best, pushing the limits of performance and technology, while inspiring our people to pursue innovation and unlock their potential in the ever-growing world of motorsport.

McLaren Racing’s entry in Extreme E and Formula E aims to accelerate McLaren Racing’s sustainability journey and reach a new, more diverse global audience and workforce. Based on the unique Bicester Heritage site, the Extreme E and Formula E teams combined are known as NEOM McLaren Electric Racing.

Purpose of the Role:
You will play a key role in delivering NEOM McLaren Electric Racing’s strategy by growing and engaging with a diverse global audience. Being across the social media channels of both the NEOM McLaren Formula E and NEOM McLaren Extreme E teams, you will be at the centre of an exciting journey for NEOM McLaren Electric Racing.

This opportunity challenges you to collaborate with and learning from some of the best creative minds in sport and entertainment, with the potential of travelling to races around the world.

NEOM McLaren Electric Racing is a fast-paced and high-performance environment, and the nature of racing on weekends and working in the digital space means working unsocial hours. We also have a fun, supportive and diverse environment where our people are given autonomy and opportunities to not only develop as people managers, but to also grow your skill base and develop into world-class practitioners.

Role Dimensions:

You will report into the Social Media & Content Manager – Electric Racing and will support the delivery of the content plans you help devise, and growth across our social media channels.

You will also work alongside our Formula 1, IndyCar and esports social media teams, and with them, work together to collectively grow the McLaren Racing brand.

You'll be based at either our McLaren Technology Centre in Woking, or our Electric Racing base in Bicester. Travel to both locations (McLaren Technology Centre in Woking, or our Electric Racing base in Bicester) will be required on a regular basis and international travel to races and events on occasion. Based in Woking at the McLaren Technology Centre in Woking, or our Electric Racing base in Bicester for a minimum of 3 days a week with the option of working from home 2 days a week. Weekend work / race weekend support from home.

Principal Accountabilities:

Including but not limited to:

Working closely with the Social Media & Content Manager to develop innovative and creative social media content plans. Publishing content for social channels across all platforms including Instagram, X, Facebook, LinkedIn, YouTube, TikTok and Threads. Hands-on creation of content for all NEOM McLaren Electric Racing social channels, including but not limited to, phone capture, photography, photo and video editing and copywriting. Driving continued growth in both teams’ social media fanbase and engagement rate. Day-to-day management of social media communities, adhering to the overarching communications strategy and objectives, maintaining McLaren Racing’s tone of voice across all content. Support in the execution of partner and licensing content across McLaren Racing’s social channels in line with contractual rights. Working closely with McLaren Racing’s colleagues to drive continued growth for the McLaren Plus loyalty programme through social media activations across all platforms. Work alongside the Digital Data & Insights Analyst to understand analysis and performance across all social media channels and implement these findings to improve results.

Job requirements

K nowledge, Skills and Experience:

Established social media publishing background, including proven experience in managing the day-to-day activity on a major brand social media account across multiple platforms (either client or agency side). Excellent copywriting, proofreading and editing skills, demonstrating a clear understanding of social media tone of voice. A passion for social media community engagement and an understanding of the role that social media plays in sports fan engagement. Demonstrable experience of shooting and editing social-first video content using a mobile phone (DSLR desirable). Ability to spot establishing social media trends. Experience of using Adobe Photoshop to edit social media graphics.


Personal Attributes:
You are a natural connector, and you thrive in a pressured environment. You will need to have excellent communication skills and work with attention to detail, to help deliver the overarching brand and messaging objectives of the team and its partners.

What can McLaren offer?

We strive to provide a fun, innovative, collaborative and open culture where everyone’s input is welcome, and everyone feels part of our achievements. We work hard to create a culture of continuous improvement and support this with a proactive approach to management and personal development.

NEOM McLaren Electric Racing is based at the Bicester Heritage site on the edge of Bicester. There are multiple lunch options all within a walkable distance as well as on-site kitchen facilities, indoor and outdoor break-out areas. The site is 1 mile from Bicester North Train Station with regular trains from London and Birmingham.

We encourage hybrid working patterns to give you options to balance your home life and hobbies with your work, and offer a comprehensive package of benefits including private healthcare, car schemes, life insurance and generous pension contributions.