Marketing Director

2 weeks ago

Goole, United Kingdom Croda Full time

Marketing Director (Pharma)

Croda is a FTSE100 organisation focused on our purpose of Smart scienceto improve lives. With a market capitalisation of ~£6 billion and nearly 6,000staff globally, we are activating our purpose by innovating new and novelingredients for the Life Sciences industry through our commitment tosustainability and customer centricity.

As our Pharmabusiness looks to deliver its ambitious strategy of growth, we are looking fora Marketing Director to join our organisation, representing marketing on theglobal Pharma Leadership team. The focus of the role is to demonstrate customer andbusiness impact via delivery of a strategic marketing plan. Leading andinfluencing marketers within portfolio platforms and regions, you leveragecustomer-centric strategies to drive Croda Pharma brand awareness, leverage ourinnovation portfolio and grow our commercial pipeline. Measures of success include lead generation,customer conversion and engagement, plusNPS.

Reporting into the VP Marketing of our Life Sciences business, you willbe working in the fastest-growing business within Croda’s portfolio and taskedwith leading a global marketing team to develop and sustain a high-performanceworking culture built on innovation, curiosity and inclusivity.

Who we're looking for:

Degree qualified in a technical discipline (Chemistry, Biology, Pharmaceutical Sciences etc) and/or prior experience in customer marketing within the Life Sciences, Pharmaceutical, Consumer Health or Biotechnology manufacturing sectors Highly inclusive leader with a background leading global marketing and cross functional teams and embedding improvement methodologies within a large, global organisation. Strategic thinker, creative with excellent analytical skills and exceptional leadership ability Strong customer marketing expertise; including digital proficiency across tools and platforms and experience in driving impact across online customer experience Experience in delivering high revenue product launches, in collaboration with specialised innovation teams Analytical mindset to benchmark the success of the marketing functions and understand customer and competitor behaviour Excellent communication and influencing skills to build relationships internally and with key customers globally and act as a key member of the Global Pharma Leadership team Passion forsustainability and innovation with a clear vision on how to elevate both in ancomplex organisation

Key Responsibilities:

Providing leadership and strategic direction (3-5 years) for the global marketing function to drive commercial pipeline and revenues
Representing marketing on the Pharma Leadership team. Focused on embedding strategic marketing practices to align marketing with business objectives and drive a culture of continual improvement
Building strong relationships with cross functional teams in a matrix organisation, leveraging their expertise and specialisms for maximum market impact
Leading our Croda Pharma brand, driving awareness and governing the brand globally
Establishing and driving digital marketing and selling priorities, using a data-led approach to improve user experience across prioritised customer journeys. This will include our roadmap to eCommerce.
Understanding the changing needs of our customers and prospects, as well as building close relationships with our sales force and global media partners will be essential.
Ensuring that succession and coaching is provided across the global marketing team to deliver/maintain the correct organisational structure and skills balance.

Additional Information
This position canbe based at any of our Croda sites globally with particularly preference tobeing based at our Head/Regional Offices in UK, Europe or North America.

Croda recognises employees as ourstrength and the diversity they bring to our workforce are directly linked toour ongoing success. We are an equal opportunity employer and place a highvalue on diversity and inclusion at our company. We do not discriminate on thebasis of any protected attribute, including age, race, colour, religion,national origin, gender, sexual orientation, gender identity, genderexpression, marital or veteran status, pregnancy or disability, or any otherbasis protected under applicable law. In accordance with applicable law, wemake reasonable accommodations for applicants' and employees' religiouspractices and beliefs, as well as any mental health or physical disabilityneeds. #LI-SB1

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