Senior Email Marketing Executive

2 weeks ago

Swindon, United Kingdom The National Trust Full time

Senior Email Marketing Executive - Swindon

Summary

 

 

We're recruiting a Senior Email Marketing Executive to plan content and oversee the creative development (copy and design) of marketing emails for the National Trust on a fixed-term basis. 

 

 

You'll play a key role in shaping the Trust’s email marketing strategy and serve as the main contact for all email marketing efforts. Building strong relationships across the communications and marketing team, you'll drive engagement, conversions, and meet email targets. 

As a performance email marketing expert, you'll lead the creation of email templates using the Taxi for Email content management system, designing personalised messages for audiences at various stages of their journey with the Trust.

We'd love to learn more about you and your experiences, therefore, please upload a portfolio of your work with your application. 

 


What it's like to work here

 

 

 

The National Trust protects and cares for places so people and nature can thrive. The Communications & Marketing directorate plays a key role in telling remarkable stories and promoting the mission of Europe’s largest conservation charity.

 

 

Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you're based at other times. You'll be required to work at a National Trust location for 40-60% of your working week. This will be discussed in more detail at interview. 

 


What you'll be doing

You'll oversee the design and development of data-driven automated email journeys, ensuring campaigns are tailored to different audiences with dynamic content. You'll also manage and mentor an Email Marketing Executive, providing guidance to maintain consistent design standards across all emails.  
Working closely with the data team, you'll ensure proper tracking for measuring performance and gaining insights into audience engagement.  
As the design expert, you'll stay updated on email design trends and best practices, creating compelling content in collaboration with our content creators.

Who we're looking for

You can view the full role profile for this role in the document attached. You don't need to have all the knowledge, skills and experience listed in the role profile, this is just to provide a full picture of what is possible in this role. We'd love to hear from you if have: 

 

  • Experience with design tools such as Adobe Creative Suite (Photoshop, Illustrator) to create a variety of different email assets
  • Experience managing and mentoring team members 
  • Familiarity with email design tools, ideally Taxi for Email using modules and templates  
  • A creative mind with a strong eye for design and writing
  • The ability to use performance data to make informed design decisions to optimise engagement and conversions. 
  • The ability to manage multiple campaigns and deadlines simultaneously while maintaining a high standard of creative quality and team collaboration. 

 


The package

 

 

 

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

 

 

• Substantial pension scheme of up to 10% basic salary

• Free entry to National Trust places for you, a guest and your children (under 18)

• Rental deposit loan scheme

• Season ticket loan

• EV car lease scheme 

• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts

• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.

• Flexible working whenever possible

• Employee assistance programme

• Free parking at most Trust places

Click here to find out more about the benefits we offer to support you.

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