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Brand Image Specialist, Region UK
2 months ago
Position Overview
We have an exciting new position for a Brand Image specialist (Visual Merchandiser) at our Cheshire Oaks outlet in Ellesmere Port Cheshire. This role is a Mat Cover 12 Month FTC
Job Purpose
·Responsible for creative brand elevation and implementation.
·Being the creative voice for the Store and nurturing Retail and Operations partnerships.
·Balancing art and commerce across existing stores and NSO’s.
·Responsible for the coaching of the Store Sales team.
·Reports directly into the PRO Brand Image Manager, providing weekly updates on implementation, successes and challenges within their store, competitor trends and promotional activity from their centre.
Essential Duties & Responsibilities
Key Accountabilities
-Plan space and floorplans and collaborate with Store and Line Manager to gain sign off.
-Manage and implement seasonal change-over including; windows, deco, rigging, styling, fixtures, wall bays.
-Ensure the store reflects the latest product presentation guidelines.
-Enhance the customer journey in store, ensuring both art and commerce are balanced and consider local market implications.
-Ensure fixtures, deco, rigging and signage is fit for purpose and reporting anything that is damaged and need replacing.
-Support Brand and Marketing with creative elevation and implementation, for events in store and centre take overs.
-Deliver SVR’s for key seasonal installs. Aligning with Line Manager on content, timing and audience.
-Be brand aware and protect our brand equity externally in the Region.
-Consistently demonstrate expert knowledge of Brand Image and retail standards. -Organize, prepare and conduct seasonal training for in-store staff. -Identify in-the-moment opportunities to coach on the floor and give feedback. -Focus on training in B doors, developing their autonomy and confidence to implement. -Cascade seasonal and quarterly product flow directives/changes in a timely manner. -Share best practice, to drive education and elevate stores to the same high standard.Business Development
-Conduct stores in line with agreed visit schedule. Prioritising A doors and deliver best in class elevation and standards.
-Focus is on training in B doors. Driving understanding of RL Brand and Creative standards.
-Identify in partnership with Store Manager, brand appropriate commercial opportunities and flag with Line Manager.
-Understand seasonal buy strategy, flow, key performance drivers & priority of concepts.
-Understand and be able to articulate the consumer and marketplace. Pitch any consumer-right or market relevant changes to Line Manager.
Experience, Skills & Knowledge
Skills and Experience
-3 strategic cyles in Visual Merchandising with Apparel industry or equivalent
-Analytical and problem-solving capabilities
-Agile visual merchandiser
-Demonstrate leadership skills and experience.
-Proficient trainer delivering engagement & education to teams
-Analytical and problem-solving capabilities
-Ability to travel to multiple store locations along with working evenings, nightshifts etc. depending on the business needs.
