Data Governance Lead

2 weeks ago

London, United Kingdom Publicis Groupe Full time

Job Description

The purpose of this role is to coordinate taxonomy and data governance globally with other regional data governance leads ensuring the highest level of data quality across all campaign activities. Develop a complete understanding of the global taxonomy (i.e. its purpose, can changes be made to the structure, how are the inputs/details identified), how the teams are using the taxonomy (i.e. what’s working, what are the issues) and if there are ways to make the taxonomy more user friendly (i.e. can it be changed so it’s easier to understand/deciphered).

We are looking for an experienced Data Governance Director to join our team to support the implementation and oversight of our Client’s and Company’s data management goals, standards, practices, process, and technologies. In this role, the candidate will work with the Ad Tech, Investment, Operations and Data & Analytics teams in assessing what changes are needed within existing business processes in order to create improved data quality, and to ensure those changes are made effectively.

Responsibilities

Our objective is to support the client in managing, operating, and scaling campaign data available to them through campaign activations across paid and owned channels. The role focuses on the following core areas:

Compliance – using Publicis Media suite of products to ensure local and central media teams are adhering to standardised taxonomy and processes Quality – ensuring data dictionaries and/or master data are maintained across all platforms and channels. Be responsible for checking that what is written in the taxonomy and planning tools is indicative of the media tactics and creatives. Integrity – ensuring the right information is being completed by media teams to produce meaningful insights. Usage – ensuring media teams are able to visualise data in the reporting dashboard or 3rd party planning tools and build reports to derive the right insights.

You will primarily provide support with managing the data governance network built for the client, knowledge transfer, training, and leadership with the wider digital data/tech and buying teams ensuring Publicis Media data quality is of the highest level.

Develop, implement and manage consistent taxonomy and naming convention within key platforms such as Planning Tool(s), Campaign Framework, ad server and activation platforms. Data Strategy: Develop the strategic framework for connecting data across all client data sources (i.e., Media Platforms, Production Platforms, CRM, CDP, 3rd Party Tools, etc.) to enable full-funnel reporting and optimization. Network Reporting Utilisation: Ensure all local and central client and agency teams are able to fully leverage the Publicis reporting tools from a strategy and reporting perspective. This will include working with each team to evaluate and update those tools to verify that all strategic elements of their activity can be evaluated. Process and Product Design: Work with internal teams and client to develop and iterate Data Governance processes and products to guarantee the highest data quality. Point of contact for local and central media teams in case of emergency and escalation when related to data governance.  QA and maintain compliance against a defined taxonomy using reporting dashboard or manual python script data validation processes. Oversee Data Governance associates in managing data dictionaries within platforms in line with changes on buying models, formats, etc. Contribute to the evolution the Pfizer measurement framework to ensure all relevant metrics are captured correctly. Ensure data collection is aligned with client measurement framework and is captured accurately. Work closely with our dashboard development team on providing requirements for the development of new views when required and optimisation of existing views to increase usage and user satisfaction. Help showcase the benefits of a standardised approach to data governance and help drive better adoption of automated dashboard within local agencies and clients

Qualifications

Bachelor’s Degree, professional experience in Media and Advertising Strong understanding of processes for paid media disciplines (i.e. Strategy, Activation, Ad Tech, Analytics, Operations, Reconciliation) Provide leadership and be a subject-matter expert on data governance standards across Media, Production/Creative and First Party Data Critical thinking to understand business challenges and help address as needed Ability to prioritize tasks appropriately and multi-task as needed Strong skills in process, project management and support in training. Will be expected to complete daily work while supporting local teams in their work Experience with MS Excel such as pivot tables, formula functions and macros Experience managing/ working with a project management tool such as Jira is a plus Experience with data visualization tool(s) Familiarity with various digital media technologies such as ad server and DSP is needed Highly polished, accurate and on point - very detail oriented, autonomous, strong critical thinker and ability to juggle multiple tasks/requests/emails Successful in building relationships – a creative problem solver, a customer service expert and a team player An excellent communicator - able to write clearly, speak professionally and translate and articulate complex information simply and clearly Confident in making decisions and communicating directly media teams while having the ability to manage up when unsure of how to respond

Success criteria:

Great relationship with the Local Media Teams and Data Governance Associates Great relationship with Ad Tech Lead and Operations team Successful adherence to data standards with positive client feedback Achieve high quality assurance scores Positive support on team management & training

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