Global Product Manager

1 month ago

Andover, United Kingdom Twinings Full time
DescriptionGreat People Work Here. Are you searching for a career with bags of variety, in an environment that celebrates differences and empowers collaboration, which values individuals and will encourage you to make an impact? Do you want the freedom to explore, and the opportunities to find new ways and to innovate? If so, TwiningsOvo delivers.   We’re looking for people who don’t just come here to get the job done, but who have a real passion for the brand and a desire to do the best job they can. In return, we offer an inspiring package of employee benefits - to show just how much we value you. This role will offer you the scope for growth and the tools to aim high. The Global Product Manager -CRM and Data will provide guidance to markets on utilising the CDP/CRM platform, bridging the gap between the platform and maximising ‘always on experiences’ and ‘experience optimisation’ benefits. Owns the overall implementation of the platform, and ongoing optimisation, inputting into local strategies and decision-making to ensure the ROI is maximised. The Global Product Manager -CRM and Data is a pivotal role that operates within a product management framework, focusing on our CDP/CRM platform as a core product that enhances consumer experience and drives business growth. This role requires a strategic mindset to manage the platform's lifecycle, from conceptualization to delivery and continuous improvement, ensuring it meets evolving business and consumer needs.
Key Responsibilities
  • Lead the establishment of a global community of Consumer Data and Relationship management practitioners and drive consistent ways of working with the CDP/CRM platform across local markets to enable standardisation and sharing of best practices; across areas.
  • Keeping abreast of the CDP/CRM platforms current and planned roadmap features and collating potential platform feature improvements identified across markets and ensuring these are being considered by the vendor in future platform development. 
  • Ensuring service delivery levels are being maintained by the platform supplier. 
  • Product Strategy and Vision: Develop and articulate a clear vision and strategy for the CDP/CRM platform, ensuring it aligns with our broader business goals and consumer experience objectives.
  • Consumer Insights and Data Analysis: Utilize data analytics, consumer feedback, and market research to understand consumer needs and behaviours. Apply these insights to refine the platform strategy and enhance user engagement.
  • Feature Development and Prioritization: Collaborate with technical teams to define and prioritize feature sets that enhance platform functionality and user experience. Ensure a balanced approach that addresses immediate needs while planning for long-term growth to deliver a sustainable roadmap for the platform. 
  • Stakeholder Engagement: Build and maintain strong relationships with internal and external stakeholders to ensure alignment and support for the platform strategy. Act as a champion for the platform, promoting its value and encouraging adoption across the organization.
  • Performance Measurement: Establish OKRs and metrics to measure the platform's performance, user engagement, and ROI. Use data-driven insights to inform continuous improvement efforts and demonstrate value to the business.
  • Change Management and Training: Lead change management initiatives to ensure smooth adoption of new features and workflows. Develop training programs and materials to support local end-users and maximize platform utility.

Skills, Knowledge and Expertise
  • Ability to train and onboard teams, identifying relevant training tactics for differing stakeholders.
  • Experienced with implementing CDP/CRM platforms within distributed organisations, and in developing use cases which drive value and impact 
  • Skilled in developing strategies and approaches to maximise the amount of consumer data an organisation has, as well as how to maximise the impact of that data through execution of tailored/personalised experiences.
  • Motivated by a consumer focus and committed to delivering innovative, data-driven, personalised consumer experiences. 
  • Strategic Product Management: Demonstrated experience in managing technology products, preferably CDP/CRM platforms, with a focus on delivering consumer-centric solutions.
  • Analytical and Data-Driven: Strong analytical skills with proficiency in data analysis tools. Basic knowledge of SQL and HTML is desirable.
  • Consumer Data Expertise: Deep understanding of consumer data capture, segmentation, and utilization for personalized consumer experiences.
  • Communication and Leadership: Exceptional communication and leadership abilities, with the skill to engage and influence stakeholders across the organisation.
  • Agile Methodology: Experience with Agile development processes, capable of working in fast-paced environments, and adept at managing change through iterative development and feedback.


Benefits
  • Yearly bonus based on personal contribution and financial performance.
  • Flexible working options. 
  • 25 days holiday plus 8 bank holidays and the option to buy and sell holidays. 
  • Onsite Gym and Wellbeing Centre. 
  • Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more. 
  • Pension scheme with your contributions matched for up to 10% of your salary. 
  • Car allowance. 
  • Cycle to work scheme. 
  • SimplyHealth Cash plan. 
  • Onsite Staff shop and online staff discounts. 
  • Electric Car Scheme.
Twinings has become one of the world’s most loved tea companies over its 300-year history because we never stop learning, never stop experimenting and never stop inventing. We are passionate about tea from bud to cup and have been working with some of our tea estates around the world since the early 18th Century. 
More than 300 years later, the passion for tea is still here - and so are we We still sell tea from Thomas's shop, and we still work hard to bring the most exciting new blends to tea lovers around the world. Now, we have over 500 varieties and our teas are cherished all over the world. Our expert master blenders taste more than 3,000 cups of tea every week. So you can be sure the next cup you taste will be every bit as good as the one yesterday or the day before.

How we feel about Diversity, Equity & Inclusion

TwiningsOvo is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We seek to create a diverse, equitable & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, colour, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age or any other status protected by law and are committed to going above and beyond in fostering diversity across our workplace. Applicants may be entitled to reasonable adjustments under the terms of the Equality Act. A reasonable adjustment is a change in the way things are typically done which will ensure an equal employment opportunity. Please inform our Recruitment or HR Shared Services team if you need any assistance completing your application or to otherwise participate in the application process.

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