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Biddable Media Manager
4 months ago
Introduction
The Economist is seeking a rockstar Biddable Media Manager to join a growing team of in-house performance marketing specialists focused on driving efficient subscriber growth. The Biddable Media manager will be responsible for managing, executing and monitoring performance-driven digital marketing campaigns across various ad platforms. They should have an obsessive attention to detail, is highly organised and thrive in a fast-paced dynamic environment.
Accountabilities
Key Responsibilities:
Build, QA, launch, monitor and analyse, campaigns across ad platforms including, but not limited to, Meta, Google, TikTok, and LinkedIn Collaborate with cross-functional teams, including creative and data insights to develop and execute impactful ad campaigns Support Performance Marketing Manager and the Director of Performance Marketing with the ongoing planning, execution, optimisation and reporting for campaigns Monitor and optimise campaign performance regularly, adjusting bids, targeting, and creatives to achieve target KPIs Analyse data and leverage analytics tools to uncover opportunities for campaign optimisation and audience targeting Conduct A/B testing to optimise conversion journey including audiences, ad elements, ad formats and landing pages Conduct market research and stay up-to-date with industry trends to identify new opportunities and best practices
Experience, skills and professional attributes
Skills and Personal Attributes
Self starter, comfortable working in a fast-paced, KPI-driven environment, with a strong ability to multitask, prioritise and handle multiple campaigns concurrently Strong direct hands-on expertise setting up, managing and optimising paid media campaigns in ad platforms Highly analytical with demonstrated ability to use data to problem-solve and optimise outcomes Excellent attention to detail and project management skills Superb work ethic and positive, can-do attitude Able to communicate and work cross-functionally Up-to-date with the latest industry trends and best practices in digital marketingQualifications and Experience
Proven work experience in in-platform biddable media driving paid social, programmatic or paid search campaigns Agency or brand experience managing large advertising budgets Budget management experience Proficiency in using ad management tools such as Facebook Ads, Google Ads, Twitter Ads, LinkedIn Campaign Manager, TikTok Ads, Outbrain and or Programmatic Display Ad Networks Experience in subscription or e-commerce businesses is a plus In-depth knowledge of ad platform targeting options, bidding management, and campaign optimisation techniques Hands on experience in ad trafficking across different platforms a plus Experience working with analytics tools such as Google Analytics, Google Looker Studio, Google Sheets, Excel and or other similar productsThe Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation , age or marital status.
