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CRM Manager

2 months ago

Manchester, United Kingdom THG Full time

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers.Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients’ brands globally.

We’re powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it’s this DNA that has supported our incredible growth.

We’re always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you’re ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you. 

THG Ingenuity

THG Ingenuity solves global and local challenges for its partners, including, Nestle, P&G, L’Oreal by delivering a seamless, effective and scalable direct-to-consumer retail model by incorporating all the required components for global digital commerce into a single, digital platform. This enables THG to offer brands access to every product and service required to launch and scale a global e-commerce solution through a single SaaS relationship, which eradicates the complexity and cost of multi-partner relationships. Built to empower both brands and customers alike, the Ingenuity ecosystem takes all the pieces needed for successful e-commerce propositions, and places them under one roof. Encompassing everything from SEO, PPC, Content, Affiliates, Paid Social, Social Media, CRM to, Client Marketing.

About The Role

Reporting into the Senior CRM Manager and working closely with Head of CRM within THG Ingenuity you will be responsible for the development and delivery of CRM campaigns across our suite of global clients. Managing a small team of executives, you will work collaboratively with our wider marketing teams to increase the CRM mix-of-business and improve customer retention metrics, along with client management.

MAIN DUTIES:

· Responsible for ensuring our campaigns are hitting targets set for clients against engagement, retention and revenue generated.

· Act as day-to-day liaison for client account teams on all thing’s segmentation, email build & broadcast.

· Constantly evolve campaigns based on testing strategies, performance indicators and audience insight to ensure we're getting the most out of our databases at every opportunity.

· Act as email representative in conversations around trading activity, always advocating for CRM as a channel to drive performance and efficiencies.

· Work with client stakeholders and other channel and owners on database growth tactics and support the delivery of these to ensure we're constantly driving the growth of our databases.

· Manage, motivate and develop a team of executives, supporting their personal goals and objectives.

EXPERIENCE:

· Experience building data segments

· Desirable but not essential, experience of strategy and execution of Push, SMS and Loyalty.

· Highly analytical and KPI driven

· Understanding of how data can help us understand the customer journey, and how we can use CRM comms to enhance it.

· Ability to manage multiple streams of work at one time - organisation and prioritisation is key

· Extreme attention to detail and adopt a perfectionist approach to your work, but also able to understand the big picture.

· Whilst it's not essential to have creative skills, a creative flair and passion for creating quality communications would be ideal - this person in this position needs to take pride in the way our emails represent the brands we're working with, and how our customers engage them.

· Excellent communication skills – can recommend and explain insights effectively.

· 3+ years CRM experience

· Management experience

· Experience building triggered, multi-touch journeys across email and other CRM channels.

· Significant email marketing automation experience

· Understanding of how data can help us understand the customer journey, and how we can use CRM comms to enhance it

· Sound understanding of GDPR laws & data compliance rules and legislation.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further. 

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.