CX Marketing Lead

6 months ago

London, United Kingdom INEOS Full time

Responsibilities

include (but are not limited to): Daily Management of INEOS Automotive Global CRM programme to support the delivery of our commercial objectives and strategic marketing priorities and KPIs Create, develop and implement the customer communications strategy: creating effective, targeted customer emails for all regions Together with the CX Marketing Manager, define, map and implement the INEOS Automotive customer journey, from first brand touchpoints to repeat purchase – identify gaps and opportunities Lead the daily management of the INEOS Automotive marketing insights tool Lead customer communications and data governance for all global regions and markets, including developing reference guides, internal policies and training materials Work with closely with the Marketing, Sales and Aftersales team to support customer retention, including responsibility for NPS, Customer Satisfaction, User verification and Lifetime Value measures strategies Represent the voice of the customer across the business, working cross-functionally to ensure best practice and customer experience is at the forefront

What we are looking for:

Proven work experience as a CRM Specialist or similar role Experience working within a customer-focused, high-growth, digital-first, tech platform Exceptional communication skills and experience of working with and influencing stakeholders Tech-savvy with knowledge of customer engagement platforms and customer database management Worked within a regulated environment across multiple geographies Good eye for detail, ability to plan and flex plans as circumstances evolve A customer first mentality and the willingness to go above and beyond for them

If the role sounds of interest and you want to learn more please apply. Please include a covering letter that supports your application along with any other supporting information.

If your application is successful one of the team will be in touch to arrange an initial conversation

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