Marketing insights and Development Manager

Found in: Talent UK C2 - 2 weeks ago

London, United Kingdom IQVIA Full time

Join us on our exciting journey

IQVIA™ is The Human Data Science Company™, focused on using data and science to help healthcare clients find better solutions for their patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness advances in healthcare information, technology, analytics and human ingenuity to drive healthcare forward.

Job Overview
Designs and implements a comprehensive offering plan across the continuum targeted towards a specific market. May have responsibility for multiple offerings within a market.

Essential Functions
• Estimates IQVIA’s potential in a marketplace and determines offering alternatives to maximize IQVIA’s potential.
• Drives offering lifecycle management and alternatives to improve the offering, and /or maximize the profitability of an offering (including sunset or expansion decisions). Ensures proactive placement of offering in the broader IQVIA portfolio to maximize penetration.
• Develops innovative combinations of existing IQVIA and third party offering or external partnerships to maximize client benefits and IQVIA market positions. Aligns offering with corporate strategy and goals. Approves and execute integrated offering plan to successfully bring the offering(s) to market.
• Creates new offering plans to achieve targeted business results. Drive and monitors the implementation of existing offering plans against targeted business results. Manages all dimensions of cost and revenue (which create the offering P & L) for their areas of responsibility within the overall offering and makes the necessary planning, resourcing or trade-off decisions.
• Defines complete Go-To-Market plan. Drives the development of specific offering components and works cross functionally to ensure that offering meet customer needs and are economically and technically viable and deliverable. Drives client facing teams to document client needs and engagements in order to support the continued development of offerings, both in terms of client relevance and development of IQVIA service/product delivery capabilities.
• Leads the development of documents to support client facing teams in terms of client engagement and methodologies as well as positioning documents.
• Ensures that service personnel are available to support the offering development process both centrally and within countries.
• Establishes a research plan, identifies information gathering methods and techniques and vital collection principles. Leverages multiples sources of information and harnesses multiple approaches or methodologies to optimize research outcomes. Engages and selects third party research analytics providers to execute market research and analytics activities. Draws conclusions and makes recommendations for plan of actions generated supported by market analytics outcomes.
• Establishes market models and simulations based on outcomes of current market research. Solicits opinions/guidance from experts and IQVIA and in the industry. Participates in Product and Offering planning and the development of business cases for extensions, augmentations or new development or business partnerships.
• Considers impact of local, regional and global trends on IQVIA products, services or studies. Understands business objectives of IQVIA clients and considers impacts of trends in their business processes and operations. Is able to assess the role of regulatory changes on a competitive environment. Forecasts rends, identified potential impacts for clients and acts directly on information within scope of responsibility.
• Develops understanding of how to achieve objectives of their areas of business line responsibility and ensures execution of plans. Effectively prioritizes the execution of the business plan. Is able to make basic trade-off decisions and influence stakeholder to reprioritize as needed within the context of one’s area of business line responsibility. Tracks and is able to communicate the status of their areas of responsibility within the business line to a variety of stakeholders at different levels in the organization at any time.

Our Ideal Candidate Will Have
• Bachelor's Degree Req
• Five (5) years related Marketing experience Req
• Thorough understanding of the IQVIA offering in the customer environment strongly preferred.
• IQVIA systems and/or pharmaceutical industry knowledge required.
• Excellent communication and interpersonal skills required.
• Strong problem solving, analytical, project management and planning skills.

Candidates should have the right to work the UK.

We know that meaningful results require not only the right approach but also the right people . Regardless of your role, we invite you to reimagine healthcare with us. You will have the opportunity to play an important part in helping our clients drive healthcare forward and

Whatever your career goals, we are here to ensure you get there

We invite you to join IQVIA™.

IQVIA™ is an equal opportunity employer. We make employment decisions based on qualifications and merit. We prohibit discrimination based on any unlawful consideration such as age, race, national origin, gender or other "protected status."

IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. Learn more at

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