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Features & Reviews Editor

4 months ago

Peterborough, United Kingdom Bauer Media Group Full time

Please Note: This is a fixed term contract for Maternity cover. 

The Main Focus of the Role:

Ensure all review and feature opportunities are explored, taking into consideration brand KPIs and audience needs, incorporating the influence of data from SEO and insights teams.

Key Responsibilities:

Oversee all review area opportunities, from pushchairs to travel reviews in line with our audience needs, brand KPIS, strategy and source relevant opportunities. Pitch and create engaging online articles for the Mother & Baby and audiences. Maintain and create where needed, evergreen content, working closely with the SEO team, affiliate insights and brand editors. Work closely with SEO team on product reviews, thinking about the audience, best practices and competitor analysis. Explore and develop new and existing content and categories with the affiliate insights team. Maintain existing articles using data driven insights. Ensure all content quality produced meets best practice guidelines. Maintain reviews best practice guidelines for both brands, working closely with the SEO team. Represent the brands as required at industry events, press conferences, etc. Maintain the Mother & Baby and Yours testers database. Consider e-commerce commercial opportunities and liaise with the dedicated team where necessary. Keep up to date with the latest trends and market knowledge of new products, along with events to attend, keeping a close relationship with relevant PRs and external contacts for industry-first news. Identify new trends and opportunities including new clusters/pyramids worth exploring. Identify product gaps on the site based on market and competitor research.

What You'll Bring:

A passion to create content and ensure content serves a diverse audience  Robust planning, and diary management A sophisticated knowledge of using one or more CMSs A good knowledge of SEO best practice and constantly changing digital best practice You have some experience in writing product reviews and product testing You are aware of trends affecting the market, latest products, and manufacturer and brand news You have excellent writing and communication skills High level of attention to detail, ability to meet deadlines and organise your time effectively Meticulous process management Ability to build professional contacts and represent Bauer’s automotive brands externally High level knowledge of editorial and content creation process Experience of writing product reviews and managing a large portion testing and testers A good knowledge of the parenting and lifestyle industry, panning across from pregnancy to babies and wellbeing for all

Closing Date: Sunday 30th June

Package Description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

• 25 days holiday + bank holidays + 2 volunteer days 
• Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development 
• Opportunity to buy additional holiday
• Enhanced Maternity and Paternity pay 
• Company pension 
• Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
• Discounted subscriptions on Bauer publications (50%)
• Thrive initiatives – Wellbeing at Bauer
• Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives
• Discounted high street vouchers