Digital PR Specialist

3 months ago

London, United Kingdom Green Park Content Full time

Digital PR Specialist (UK)

Full-Time, Permanent

Hybrid - London, UK (2 days from office, 3 WFH)

Introduction

Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt.

This role description covers the main aspects of a Digital PR Specialist role. However, a job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.

Why The Job Exists


• To help Greenpark deliver creative, innovative and performance-led Digital PR campaigns for a wide variety of brands across multiple verticals and industries
• To help Greenpark meet competitive monthly backlink targets for clients
• To build and maintain a strong network of media contacts
• To support the growth of traffic to client brand sites
What The Job Covers
• Executing media relations to earn SEO-valuable backlinks across a wide variety of client sites, gaining exposure to many client industries and media verticals;
• Pro-actively sourcing new potential links and building strong relationships with media contacts;
• Contributing to ideation sessions and client Digital PR strategies as required, building knowledge of what makes a successful Digital PR campaign;
• Assisting in the development of Digital PR campaigns and strategies across the full suite of EMEA Digital PR clients as needed;
• Carrying out industry research as directed to increase own understanding and contribute to iteration and improvement of Greenpark’s Digital PR offering.


Responsibilities


• Work closely with the Digital PR Lead and wider account teams to deliver link building PR campaigns;
• Measure and report on link building efforts with guidance from Digital PR Lead;
• Develop and maintain strong personal relationships with key publishers
(journalists, bloggers and PRs), entailing identification of key publications through social media/link analysis, use of journalist databases, real engagement with online communities and attending industry events;
• Maintain and develop press, blog and media contact database, as well as creating relevant contact lists for client campaigns;
• Conduct relevant research into strong story/PR/content ideas;
• Monitor the news cycle and social media for reactive opportunities for link placement;
• Contribute to compelling strategies that consistently achieve against KPIs, while following best practice guidelines for Digital PR;
• Carry out data research, writing surveys and analysing survey data to inform campaigns;
• Identify and approaching influencers and experts to inform campaigns as required;
• Work with other Greenpark teams to brief in and assess assets for campaigns as required;
• Working positively with account teams to communicate with clients, including creating and delivering presentations to key stakeholders with support;
• Improve own knowledge on other digital marketing channels and Greenpark offerings, including Content, SEO, Creative and Production;
• Ad hoc related tasks as required.

Reporting and Communication Structure
• This role reports to the Digital PR Lead;
• This role attends the Digital PR team meetings and further project and client meetings as requested.


Performance Review and Personal Development


By the Digital PR Lead on the basis of:
• Achievement of agreed link-building targets;
• Understanding and implementation of training provided;
• Wider team feedback on quality and efficiency of task completion;
• Obsessive attention to detail and quality of work;
• Personal interest in current trends across one or more areas;
• Commitment to developing themselves and the Greenpark offering;
• Showing the ability to evolve their skills and take on more responsibility;
• Proactive and self-motivating approach to work and innovation;
• Positive, nurturing, and appropriate interactions with all colleagues;
• Ability to work under pressure under office-based and remote conditions;
• Relationships with other departments;
• Interpersonal/communication skills;
• Being a team player;
• Demonstrating the core values of Greenpark.

Benefits:

• 25 days of holidays + UK bank holidays and your birthday off.
• Christmas Closure - (extra days on top of your holiday allowance)
• A monthly entertainment subscription paid by the company ( Amazon Prime, Netflix, Spotify, etc)
• Private pension and private healthcare insurance.
• Access to Free VDU Eye Tests and Employee Assistance Programme (EAP).
• Participate in wellness and peer recognition initiatives ( On The Spot Awards and Value Champion Awards).
• Referral Bonus Scheme. 
• Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
• Enhanced maternity/paternity leave allowances.
• WFA policy – work from abroad for up to 4 weeks per year.
• Yearly Calm subscription

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