Content Producer
3 weeks ago
Content Producer – Event Production
Brand: WRG/ AEE
Location: Manchester or London
Reporting to: Head of Event Production (UK)
A bit about the role …
This is a wonderful opportunity for a Content Producer to join our world-class Experiential and Events Team. You will play a pivotal role in conceptualising, developing and executing content strategies and assets that bring our events and activations to life.
Collaborating with our creative and production teams you will ensure that our live and virtual event content aligns with our clients' visions whilst delivering moments that inform, inspire, and leave a lasting impression with the audiences.
What you'll do …
You will have overall responsibility for generating and delivering engaging content to our clients. No project or day in the role is ever the same, but your key tasks will include:
Consultation for content/engagement objectives and setting measures of successWorking with the broader production team to identify needs of our clientsResearch and understanding of audience to ensure they remain at the centre of deliverables and key messagesAgenda development consultation and supportDelegate pre & post-event communication engagement consultation, setting of objectives, planning and management of execution with appropriate supporting team members (Digital, Film, Creative Studio, Scriptwriting etc.)Drive creative ideas for activation of key messages within specific sessions, consultation on best form of media or style within use of the space (supported by a Creative Director or Art Director where appropriate)Sharing best practise with clients on forms of engagement, being suitably able to challenge where appropriateOne to one session leader meetings, providing guidance and advice for methodology of best session outcomeManagement of content production; graphics, film, digital in line with messaging needs and communication objectivesImplement key performance metrics and evaluation data to work in a continual improvement approach to ensure that our audience are at the heart of everything we doWhat you'll need to have …
A good understanding and a passion for developing content across an array of platforms: Live and Virtual Events, Digital, Film, Print etc.Demonstrable experience in the art of storytelling includingPrevious experience and understanding of working as a Content Producer within a Live Event/ Experiential settingThe experience and confidence to challenge clients' thinking and to offer alternative solutions to communication needsFlexible, can do, proactive way of working, across multiple projects and teams (including colleagues and a diverse range of freelancers)Ability to analyse information and other client assets to see through the noise and be able to find and develop the most engaging storiesPassion for creating original ideas and often being able to take the complex and make it simpleExperience and knowledge of using digital planning toolsAbility to multitask and employ a positive and calm demeanour whilst working in busy, timeline-driven environmentsAbility to act as an on-site speaker and provide effective direction where needed-
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