Senior Paid Media Analyst
1 week ago
We’re looking for creative, strategic thinkers who relish the challenge that this role represents, who aren’t afraid of trying something new and different and who have a track record of inspiring everyone around them to think bigger and bolder.
Jaywing’s Media & Science team is at the heart of the Jaywing business.
We’re looking for creative, strategic thinkers who relish the challenge that this role represents, who aren’t afraid of trying something new and different and who have a track record of inspiring everyone around them to think bigger and bolder.
Jaywing is a people-first agency and the person we are looking for must have a passion for supporting and empowering the team around them. We celebrate each other every day and will always champion an individual for who they are. You’ll be part of a dynamic, diverse, and fun department who thrive on achieving great things together whilst having a lot of fun on the way.
As a data-centric agency, a passion for data and the power of insight is key to the role, and this role represents an amazing opportunity to join a business that is leveraging data science in so many creative ways to power our clients’ performance.
The Senior Paid Analyst will support the development & delivery of our product offering for the agency particularly focusing on our affiliate and social clients, whilst adapting towards new platforms and tactics as the space evolves. We’re looking for a truly passionate candidate who loves to be creative, experiment & learn and grow their profile to become a go-to authority in paid social within the agency and for the clients you’ll be working across.
You will collaborate successfully with key stakeholders in the department to ensure a holistic, seamless, and future-facing strategic approach for all your clients. You’ll ensure that the agency is at the cutting edge, powered by data-centric, critical and solutions-focussed thinking whilst embracing an integrated paid media approach for our clients within the wider Paid Media team.
Key Accountabilities
To best advise clients on their usage of their paid channels, meeting campaign and commercial objectives. Deliver holistic strategies within the area that drive growth and meet targets for our clients.
‘Experiment & Learn’ is a part of our DNA and we want someone who will be excited by this, and consistently push new technologies and approaches for clients.
Strategy:
- Drive innovation and the development of the offering
- Proven experience driving performance strategies across the paid platforms and a track record of running affiliates activity and ad campaigns across Meta, Tik Tok and Google
- Identify future industry trends and developments, ensuring that this information feeds through into the proposition for clients
- Identify trends within the channels and harness these for the benefit of our client
- Devise paid strategies and contribute to integrated media plans alongside other internal teams, whilst overseeing the delivery of these strategies across all clients
- Supporting and attending client calls
Delivery
- Build on current successes and advise clients on ongoing and future strategic approaches
- Delivery – reporting, optimisation, creative optimisation & briefing, client calls, meetings & QBRs etc.
- Support day-to-day campaign operations across the team and more junior team members, ensuring clients receive a high level of service with a rigorous focus on quality control
- Collaborate with the wider Paid Media team to deliver campaigns to schedule and on or above targets set
- Work with existing agency teams and accounts to drive revenue growth via their usage of channels as a part of integrated strategies
Additional Responsibilities
- Promote and adhere to the organisation’s culture and values
- To undergo relevant training and development required by the business
- To work with colleagues in other areas of Jaywing to develop their understanding of paid social
- Supporting the development of new services and propositions at Jaywing
- To carry out any other tasks that will, from time to time be allocated by the MLT, SLT or Exec on an ad hoc or continuing basis, commensurate with the general level of responsibility of the post
Experience
- You will have two years affiliates experience
- Agency side experience is advantageous
- You will have experience of running projects and campaigns to budget, and managing delivery of strategy with key team members
- Knowledge and experience of offline media would be advantageous.
- You will be familiar wider performance channels to support across integrated clients. Channels include:
- Organic Search & Organic Social
- Content Strategy
- UX and CRO
- Proven experience driving performance strategies across affiliate platforms and paid social platforms (Meta and Tik Tok)
For an informal chat about the role, please contact Hannah McNally (hannah.mcnally@jaywing.com
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