Corporate Marketing Executive – Health Sciences

2 weeks ago

Abingdon, United Kingdom Taylor & Francis Full time

Job Description

We have exciting opportunity for Marketing Executives to join our team in Health Sciences.  This roles will plan, execute (in collaboration with central marketing delivery teams including digital delivery, engagement etc) and report on the full range of evidence-based, digital marketing activities to maximize revenue and customer retention for products and services serving the corporate audience in Health Sciences. Actively contribute to global team and departmental objectives, as required. Demonstrate an understanding of our customers and competition in order to develop marketing plans and inform commercial decisions and work closely with internal stakeholders in other marketing teams and departments. Specific portfolio, products and services will develop and change over time as corporate marketing grow existing opportunities and nurture new business and market development.

What you will be doing:

Build effective marketing campaign plan briefs for digital delivery teams which are specific and detailed. Have a collaborative approach to campaign feedback from channel specialists to enable continuous improvement. Manage a marketing budget effectively ensuring return on investment Present information in meetings, with a thorough understanding of the products/customer channel, target markets, and sales expectations Maintain reports, budgets, trackers as required, analysing performance of campaigns, services and activities carried out Undertake and support market research to understand customer, competitor and market developments, feeding outcomes into own plans and those of the wider department. Build effective working relationships with colleagues, customers, potential customers and third-party services; Use feedback reports to relay voice of the customer across the wider Marketing team Support the Marketing Managers in planning and implementing subject/channel or team level projects/campaigns Delegate and review tasks, where agreed with the Marketing Manager, monitoring progress and quality and providing effective feedback Works to measurable KPIs for their area, measuring and reporting on progress linking to the achievement of organizational objectives. Ensure that colleagues are kept up-to-date and engaged with activities and the on-going results, and adapt activities in line with performance and evidence  Contributes to driving a culture of high-performance by demonstrating how to effectively develop and grow the capability in their area of expertise. Fully accountable for managing own learning, taking responsibility to identify and develop skills gaps.

Qualifications

What we are looking for:

Experience in a marketing environment, understanding of the role of marketing and the implementation of evidence-based marketing campaigns Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point), web/cloud-based databases, CMS, email creation platforms and/or other bespoke IT systems. Demonstrable customer and commercial awareness – including the competitive environment, potential partner organisations and market trends. Ability to gather customer and market data and make effective decisions based on it Works collaboratively with others to build strong partnerships, both internally and externally Strong communication skills, including persuasive copywriting Supports the implementation of change through positive behaviour and attitude; Contributes ideas of how to best manage and implement changes based on customer needs Develops innovative ideas that improve work processes or results; Maintains knowledge of new marketing/industry trends Able to use business acumen gained from learning and past experiences to improve campaign effectiveness and working practices Focused on self-development

Additional Information

What we offer in return:

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

An excellent work/life balance with a fantastic, flexible working culture. 25 days annual leave per year  3 additional discretionary days for Christmas each year 4 paid volunteering days each year AXA private medical Employee assistance programme – offering 24/7 well-being support Bonus and commission (if applicable) Share Match – Plan that matches every share purchased with two free shares. Pension scheme Life assurance, plus optical and medical care.

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