Head of CRM

4 months ago

London, United Kingdom Plum Fintech Full time

At Plum, we're on a mission to maximise wealth for all. We’re making saving money effortless and turning investing into something everyone can do

Our journey began back in 2017, when we became one of the first to use artificial intelligence and automation to simplify personal finance. Fast forward to today, and we've already helped people save £2 billion across 10 European markets.

Named the UK's fastest-growing fintech in the Deloitte Technology Fast 50, our success is down to the passion and dedication of our diverse team. Based in our London, Athens and Nicosia offices, 180 talented people work together to empower people to do more with their money. And now, the team is growing

The Role

As the Head of CRM at Plum, you will play a pivotal role in driving revenue growth from our customer base through strategic customer communications. You will be responsible for crafting and executing comprehensive marketing campaigns aimed at driving subscriptions, cross-selling products, and enhancing customer engagement to mitigate churn. This role requires a strategic thinker with a deep understanding of customer behaviour, data fluency with the ability to quickly run experiments specific to metrics, exceptional communication skills, and a passion for driving results.

Key Responsibilities:

  • Develop and implement Plum’s CRM strategy aligned with company goals to drive revenue growth from the Plum customer base
  • Lead the creation of targeted marketing campaigns aimed at cross-selling subscription tiers and additional products or services
  • Utilise data-driven insights to segment the customer base and personalise marketing communications for maximum impact
  • Collaborate closely with the product team to identify opportunities for product-led growth and develop marketing strategies to support new feature launches or enhancements
  • Oversee the end-to-end execution of marketing campaigns, including campaign ideation, creative development, channel selection, and performance tracking
  • Continuously monitor and analyse key performance metrics to assess campaign effectiveness and identify areas for optimization
  • Work closely with the customer success team to understand customer needs, preferences, and pain points, and tailor marketing initiatives accordingly
  • Implement strategies to increase customer engagement and loyalty, ultimately reducing churn and increasing customer lifetime value
  • Stay informed about industry trends, competitive landscape, and best practices in customer marketing, and leverage this knowledge to drive innovation and continuous improvement

Requirements

  • 10+ years experience working in CRM 
  • 3+ years successfully leading a CRM/Customer Marketing team, preferably within the fintech or SaaS industry
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
  • Strong analytical skills with the ability to interpret data and derive actionable insights
  • Excellent communication skills with the ability to craft compelling messages tailored to different audience segments
  • Willing to be hands-on to deliver the strategy, alongside their team
  • Strategic thinker with the ability to develop and execute long-term marketing strategies
  • Experience working cross-functionally with product, sales, and customer success teams
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms
  • Demonstrated leadership capabilities with the ability to inspire and motivate a team

Plum's Perks

  • We're all in this together Own part of the company through stock options
  • Private health insurance.
  • Annual training budget.
  • Flexible approach to remote working, though we encourage at least 2-3 days a week in our beautiful office in central London for optimal collaboration.
  • Team breakfast on Tuesdays and team lunch on Thursdays in the office, as well as a plentiful supply of fruit, snacks and coffee.
  • Free Plum Premium subscription (normally £9.99 a month).
  • 2 weeks paid sabbatical after four years of service.
  • 25 days holiday a year, excluding bank holidays (33 in total).
  • 45 days work from anywhere.
  • Employee referral scheme up to £4000.
  • 1 day paid leave for volunteering, supporting you giving back to society.
  • Enhanced maternity pay.
  • Team trip to secret destinations once a year ✈️
  • A vibe that’s

If you think this sounds like a bit of you then don’t hesitate to get in touch

Thanks,

Plum team

*Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.

  • Head of CRM

    5 months ago

    London, United Kingdom Bally's Interactive Full time

    **Head of CRM**: **Are you a leader that thrives on creating a strategy to drive growth?**: **Are you eager to bring new ideas to the table?**: **Who we are**: Bally's Interactive is the digital arm of one of the world's leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across...

  • Head of CRM

    2 weeks ago

    London, United Kingdom DEPT Full time

    We are looking for a Head of CRM to be the senior leader within DEPT®, responsible for establishing, growing, and operationalising a unified and impactful CRM practice across EMEA. This role requires a strategic thinker who can inspire teams, unify capabilities, and translate client business goals into CRM strategies that drive measurable value. This...

  • Head of CRM

    3 weeks ago

    London, United Kingdom Growth & Company Full time

    We're hiring a Head of CRM for an alternative investment firm with big plans for expansion...About the Company:They are an alternative investment startup that specialises in alcohol. They are fully bootstrapped and currently doing £30M a year in revenue. The business has seen strong growth with a significant portfolio of assets under management and is...

  • Head of CRM

    3 weeks ago

    London, United Kingdom Growth & Company Full time

    We're hiring a Head of CRM for an alternative investment firm with big plans for expansion...About the Company:They are an alternative investment startup that specialises in alcohol. They are fully bootstrapped and currently doing £30M a year in revenue. The business has seen strong growth with a significant portfolio of assets under management and is now...

  • Head of CRM

    3 weeks ago

    London,, UK, United Kingdom Growth & Company Full time

    We're hiring a Head of CRM for an alternative investment firm with big plans for expansion...About the Company:They are an alternative investment startup that specialises in alcohol. They are fully bootstrapped and currently doing £30M a year in revenue. The business has seen strong growth with a significant portfolio of assets under management and is...

  • Head of CRM

    6 months ago

    London, United Kingdom Indeed Flex Full time

    **_We are Indeed Flex. We Help People Get Jobs. Right now, we're hiring!_** The current staffing model is broken, with low wages and limited opportunities. As flexible work continues to grow, we're taking a radically different approach: providing job seekers with control, ownership and choice, so employees can find the working patterns and scenarios to suit...

  • Head of CRM Operations

    1 week ago

    London, Greater London, United Kingdom Healf Full time

    As Head of CRM Operations, you'll be responsible for owning the CRM channel to drive revenue and identify growth opportunities. This includes developing and implementing CRM strategies to optimize customer lifetime value (CLTV).You'll work closely with our marketing team to manage the CRM content calendar, launching weekly campaigns to educate, convert, and...

  • Senior CRM Executive

    5 months ago

    London, United Kingdom Head Office Full time

    **About the role**: **Key responsibilities** - You will champion CRM technology and advances, seeking out test and learn opportunities and developments within Salesforce, our campaign management tool. - You will be willing to undertake training and upskilling to become a Salesforce Marketing Cloud expert, encouraging the full adoption of the tool and its...

  • Head of CRM

    3 weeks ago

    London, United Kingdom Blue Light Card Full time

    Blue Light Card. Individually great, together unstoppable The Role and the TeamWe’re seeking an experienced Head of CRM to lead our CRM team, driving engagement and retention strategies across the customer lifecycle, from onboarding and activation to renewal. You’ll drive performance through developing the team, establishing robust processes, and...

  • Senior CRM Executive

    6 months ago

    London, United Kingdom Head Office Full time

    **At a glance**: The Partnership has adopted a hybrid working approach meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The CRM team aims for around 1-2 days a week in the office to connect and on a more ad-hoc basis (usually on a Thursday) to attend key meetings...

  • Head of CRM and Loyalty

    6 months ago

    London, United Kingdom Frasers Group Full time

    Company Description At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands,...

  • Head of Performance Marketing

    3 days ago

    London, United Kingdom 3Search Full time

    Job Description Head of Performance Marketing & CRM

  • Head of CRM

    2 months ago

    London, United Kingdom goPuff Full time

    Join Gopuff as the Head of CRM & Brand, where you will be responsible for strategising and executing Gopuff’s CRM strategy, including customer life cycles, targeted campaigns, and one-off messaging. You will also play a key role in building Gopuff’s brand identity and growing customer engagement. As part of the Growth team, you will report to the...

  • Senior Creative Designer

    2 weeks ago

    London, United Kingdom Ministry of CRM Full time

    Job Description Company: Ministry of CRM Job Title: Senior Creative Designer Location: London, UK, Chiswick Park Employment Status: Full-Time, Hybrid Department: MoC Studio Role Overview: As a Senior Creative Designer at Ministry of CRM, you will be responsible for creating innovative, high-quality email campaign concepts and designs that align with...

  • Senior Creative Designer

    3 weeks ago

    London, United Kingdom Ministry of CRM Full time

    Company: Ministry of CRMJob Title: Senior Creative DesignerLocation: London, UK, Chiswick ParkEmployment Status: Full-Time, HybridDepartment: MoC StudioRole Overview:As a Senior Creative Designer at Ministry of CRM, you will be responsible for creating innovative, high-quality email campaign concepts and designs that align with global brand guidelines....

  • Head of Growth

    2 months ago

    London, United Kingdom Treatwell Full time

    Head of Growth & CRMWe’re looking for an experienced Growth Leader to join as our Head of Growth & CRM, leading our performance and CRM functions. Reporting to our CMO, and working across both b2b and b2c, you will develop the strategy, own key metrics and support the team in execution.You will be responsible for: Owning revenue and lead generation targets...

  • Head of CRM Strategy

    4 weeks ago

    London, Greater London, United Kingdom Plum Fintech Full time

    About the RoleThe Head of CRM Strategy will play a pivotal role in driving revenue growth from our customer base through strategic customer communications. This requires a deep understanding of customer behaviour, data fluency, and exceptional communication skills.Key Responsibilities:Develop and implement Plum's CRM strategy to drive revenue growth from the...

  • CRM Manager

    2 days ago

    London, United Kingdom LAW Absolute Full time

    CRM ManagerInterAction CRM - must have used before!Newly created roleHybrid workingA city law firm is looking for their first CRM Manager to head up the InterAction system. Reporting to the Head of Marketing you will be instrumental in improving the engagement of InterAction across the firm.This is an exciting newly created opportunity that will allow you to...

  • CRM Manager

    6 days ago

    London, United Kingdom LAW Absolute Full time

    CRM ManagerInterAction CRM - must have used before!Newly created roleHybrid workingA city law firm is looking for their first CRM Manager to head up the InterAction system. Reporting to the Head of Marketing you will be instrumental in improving the engagement of InterAction across the firm.This is an exciting newly created opportunity that will allow you to...

  • CRM Manager

    6 days ago

    London,, UK, United Kingdom LAW Absolute Full time

    CRM ManagerInterAction CRM - must have used before!Newly created roleHybrid workingA city law firm is looking for their first CRM Manager to head up the InterAction system. Reporting to the Head of Marketing you will be instrumental in improving the engagement of InterAction across the firm.This is an exciting newly created opportunity that will allow you to...