Public Affairs Director

1 week ago

London, United Kingdom BCW Full time

About Burson

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at

Fuelled by unique insights, creativity, and deep expertise, the Burson International and Public Affairs team is the UK’s most dynamic force of bright, inquisitive, and bold communications consultants.

Consistently ahead of the next, we are trusted advisers when the stakes are high, helping clients navigate the complex challenges of today while anticipating the sensitive issues of tomorrow. We have the firepower and skills to support organisations at every stage in their growth cycles and we reach stakeholders through every possible channel, ultimately moving hearts, minds, and people. We work with clients across all industries including financial service, fintech, education, retail, consumer goods and so much more.

 We offer an impressive and integrated mix of agency natives, former journalists, political campaigners, and in-house leads who unite to deliver diverse and differentiated perspectives to clients based on experience and sound judgement. We prize rigor, quality, and agility, forging meaningful partnerships with our clients to add value. And we like to have fun.

About the role

We are the leading Public Affairs consultancy within the WPP network with 34 experts in political advocacy and issues management. We take a very wide definition of public affairs from traditional political engagement through to modern day public affairs with Burson's NEXUS offer which combines top down and bottom up tactics to deliver political impact. At the heart of this is political strategy combined with creative execution across a range of communication channels.

 We are looking for a Director to join our Public Affairs specialism. This person will play a key role in the specialism through leading some of our largest clients and being a key driver in attracting and winning new business. This person will be responsible for ensuring our client delivery is always exceptional, from tactical delivery to strategic vision.

Experiences that contribute to your success:

· Previous experience working across consultancy, government or an in-house public affairs position

· Parliamentary and / or government experience is an advantage

· Experienced in building strong client relationships and well versed in leading and implementing client projects

· A hunger and proven track record for spotting and securing new business

· Good understanding of the integrated nature of public affairs - taking a broad interest in and understanding of the impact of media relations in shaping political opinion

· Passionate about politics and the media

· Live and breathe not just Westminster but the world beyond it

· Experience in developing campaigns that resonate with political audiences around the nations and regions – be they in Whitehall, Parliament, NGOs or at grassroot level - in order to drive change or to give clients a voice in the debates that concern them

What you will do as you move with us:

· Help the Head of Public Affairs and Directors in the leadership of the specialism, mainly in terms of ensuring exceptional client delivery and also in attracting and winning new business

· Devise and deliver creative and award-winning public affairs strategies for our clients

· Lead stakeholder engagement programmes across national and local stakeholders (including politicians, advisers, civil servants, press, think tanks etc)

· Continually bring fresh ideas to the team in terms of new business and marketing initiatives, and help support the team on our political insight notes shared with clients and contacts globally

· Engage with senior leaders both internally and in client situations

· On some accounts engage with the press to ensure our clients’ reputation and licence to operate is promoted and protected

· Play a leading role in supporting on new business proposals, in some cases drafting them from scratch

· You may either be a generalist practitioner or specialist in a particular sector – we are open to hearing from a wide range of candidates

· Be a team player and upskill wider parts of our CPA team in the art of public affairs and its value to clients

· People and team management – line managing employees and leading on resourcing planning for client accounts

· Responsible for financial success of accounts; ensuring effective service levels and PO / contract management

Our promise 

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.

For more information, visit

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