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Social Media and Content Specialist
1 month ago
Newport Street, Plymouth
Working Hours8.30am - 5pm Monday - Thursday
8.30am - 4.30pm Friday
Main goals and objectivesResponsible for the content (& creation), execution and management of the Princess social media channels ensuring that the brand is correctly represented across all platforms; Support the management of the recruitment social posts and website; Support marketing communications activities including internal, external communications, and digital communications. To work closely with the senior marketing team to support the implementation of the global communications strategy.
Responsibilities / Tasks- Ensure that the wider business goals and communications strategy is effectively executed through all social media channels.
- Creation of compelling & engaging content for use on social media channels
- Support the execution of information release both inside and outside of the organisation as part of the communications strategy
- Ensure that new products are communicated in an effective and timely fashion inline with the Global Communications Strategy
- Support communication on existing products throughout their life cycle
- Support creative communications – internal & external across all departments through creation of marketing material
- Support activities of external film agency -delivery of company & product films for internal and external use
Printed Communications:
- Support the production, creation and delivery of all communication materials
Internal Communications:
- Support the HR & HS&E teams with the creation, production of all online and offline communications
- Recruitment advertising & digital uploads
Digital
- Production of digital brochures including image formatting & copywriting
- Website – content creation / editing of images and photographs
Social Media
- Execute the social media strategy under the guidance of the Head of Communications
- Monitor and leverage distributor and partner social media activity
- Social listening
- Creation of content to support exisiting and new product launches
- Work with the rest of the Communications Marketing team to organise and execute the creation of assets to support event and product communication.
- Email marketing
- Support the delivery of all digital communications
Film
- Support video production & oversee editing of film outputs by film agency
- Informing on sizing, length of video and timing
- Abilty to edit cutdowns for use on social media channels
- Advise on appropriate content requirements for social media
Media
- Work closely with the media agency to deliver artwork and content required for media placement & digital advertising
- Work with media agency to supply assets for social media advertising plan – inc post boosts
PR:
- Work with the rest of the Communications Marketing team, Product Planning team and wider business for the delivery of all content for new product press releases
- Support the execution of all media events including product launch events, media factory visits, media events and sea trials
Main competency:
- Marketing / Business degree or industry experience
- Excellent IT skills including MS Office and Adobe Creative Suite (Photoshop Illustrator; Premier Pro and Lightroom)
- Experience with Social Media channel management, strategy and content creation essential
- InDesign and Photoshop skills to a high competency level
Social Competency
Personal Competency
Technical Competency
Communication
Teamwork
Planning and Organisation
Flexibility
Strong MS office and Adobe Creative Suite skills (inc Photoshop Illustrator; Premier Pro; Lightroom & Indesign)
Taking Responsibility
Initiative
Problem Solving
Innovation
Social Media Channels Marketing Knowledge
Communications skills (written/spoken)
KPIs
- Successful execution and growth of social media prescence across all channels under the direction of Head of Communications
- Successful creation of engaging product content for digital use (internal & external use)
- Successful engagement and management of media
- Growth of international brand profile
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