Brand Strategist
3 weeks ago
Job Description
As a Brand Strategist at Langland, you will be joining the Brand Strategy team that sits within the Advertising discipline, focused on the art and science of inspirational brand building. You will be working alongside some of the best Scientific Strategists in the Medical Strategy & Education team, dedicated to delivering compelling clinical stewardship. You will also get the opportunity to work hand-in-hand with the stellar social media strategists in our PR & Policy team as they deliver responsive living communications, and our Clinical Trials team as they develop strategies for the delivery of superior patient trial experiences.
Whatever you’re working on, you’ll be able to independently and proactively manage projects, workloads and take responsibility for deliverables. You’ll have an innate dissatisfaction with norms and you’ll be continually looking for ways to upskill, innovate and improve yourself, our team and our agency.
Key responsibilities:
Build marketing, brand and creative strategies while demonstrating knowledge of fundamental strategy techniques, types of strategy, basics of insight and tactical planning
Identify client business problems and look for strategic answers to issues
Interpret client brand plans and translate these into action plans, developing comprehensive creative strategies based on client needs
Produce compelling and inspiring insights and briefs
Keep the creative process on brief and take the client stakeholders along the briefing and creative journey
Provide strategic feedback to the creative team, ensuring the voice of the customer is at the heart of the work
Manage the creative validation and concept testing process
Collaborate with scientific strategists, leveraging their insight and deep scientific understanding to build superior evidence based strategy
Construct customer journey tactical plans across multi-media
Manage research and insight design, translating data into compelling insights
Cross tabulate all research and market analysis to formulate objectives
Monitor client and competitor activity, keeping on top of market trends, M&A, new product launches, market and brand growth statistics and market financial reports
Confidently sell the planning tools, processes, steps and methods of the agency both internally and externally
Support the lead strategist in a workshop environment, playing a key role in break out groups
Qualifications
This is a midweight role that would be suited to a Strategist with proven experience in healthcare and pharmaceuticals (essential).
You should have:
Working knowledge of brand positioning methodologies Understanding of how brands grow as well as the different strategies and tactics used to drive growth A deep love of the creative product and value the craft Confident presentation skills and ability to actively participate in client meetings Solid experience in constructing and running excellent workshops from large to small client teams, particularly brand and communications planning sessions Excellence in PowerPoint, and visualisation of concepts and data - can bring to life a compelling strategic story on screen Strong writing ability, and understanding of the value in accurate and well crafted PowerPoint presentations-
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