CRM Executive

6 months ago

Deeside, United Kingdom Iceland Full time
Description

Are you a driven , commercially focused CRM Executive?

If so this role could be for you…..

Here at Iceland we’re different. We care. We’re not a dull stuffy corporate. We’re one big team. A diverse group of people who get stuck in and work together. If this is how you like to work then please read on.

Purpose of the role:

Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers

Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns. Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication Coordinate with Trade Managers and design resources to procure creative assets. Coordinate with wider marketing and Trade teams to develop campaigns and share results Manage relationship with UX and design team to share learning and drive engaging content Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics. Apply knowledge of best practice ecommerce

Skills:

Ideally experience in creating CRM communications Experience with A/B testing Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email/SMS/Push notifications Knowledge of CRM best practices and benchmarks Retail industry preferred although not essential You need to be results driven and commercially aware You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment

Experience:

You need to have excellent attention to detail An excellent communicator with strong verbal and written skills Key Stakeholder management Agile and responsive to trading requirements Comfortable with working under pressure

Specialist skills and knowledge:

Strong understanding of CRM cross sell/upsell techniques – essential Strong understanding of campaign implementation - essential A/B testing – essential Marketing automation tool experience - preferred Salesforce – Exact Target/Marketing Cloud experience – preferred Google Analytics – Essential Excel - Essential

Make a difference to your career, we expect a lot but you’ll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.

Alongside this we can offer you:

15% discount in Iceland stores 30% discount at Club Individual Restaurants 33 days holiday (including bank holidays) Pension (NEST) Free onsite parking Onsite electric car charging ports Subsidised staff restaurant and Costa Coffee Christmas vouchers Refer a Friend Scheme Christmas Savings scheme Discounted dry cleaning Long service awards

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