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Marketing Events Coordinator

4 months ago

Hereford, United Kingdom NMITE Full time

Who we are:NMITE is an innovative new entrant in UK Higher Education inHereford with its eyes firmly on regional impact and a globalreputation. We have ambitious aims to widen access to highereducation support lifelong learning in technology and engineeringto support industry and transform careers. Supported by theGovernment industry and the engineering profession we aim to be agamechanger in every facet of our operations and educationalprogrammes. NMITEs approach to teaching is highly interactive wedont use lectures or traditional exams; we do use challengeledindustrylinked learning experiences and we are proud advocates oflearning by doing.

To thrive in our environmentyoull need a cando attitude a solveit mindset the willingness tolearn (NMITE is a new provider on an exciting journey) the abilityto work with all our multidisciplinary teams and we are not goingto say no to a good sense of humour when the going getstough

Tasks

TheRole: NMITE seeks a dynamic Marketing and EventsCoordinator to play a pivotal role in promoting the institutionattracting future students and engaging with diverse audiences.This individual will work closely with the Marketing andCommunications Manager to coordinate campaigns and facilitate thesuccessful delivery of student recruitment events fostering strongworking relationships across departments. The role will involvedigital marketing website administration content developmentcopywriting email marketing andevents.

Responsibilities mayinclude:

  • Developing and implementingmarketing campaigns to drive student recruitment increase brandawareness and promote university initiatives working under theleadership of the Marketing and CommunicationsManager.
  • Supporting and enhancing NMITEsdigital channels across platforms including the website andexternal profiles.
  • Coordinating delivering andevaluating various NMITE events including open days campus visitstaster days and other oncampusevents.
  • Overseeing the schedule of externalstudent recruitment events ensuring staff and students are preparedbriefed and able to represent NMITE effectively. To frequentlyattend and represent NMITE at theseevents.
  • Supporting with planning executing andmonitoring email marketing campaigns to nurture leads anddisseminate important information to prospective students currentstudents and other stakeholders using the appropriatesystems.
  • Develop compelling and engagingcontent utilising strong copywriting skills to promote the NMITEbrand and values.
  • Taking responsibility forlogistical arrangements relating to open days and other oncampusevents including liaison with external and internal suppliers andservice providers
  • Managing event budgetstimelines and postevent evaluations to measure success and identifyareas for improvement.
  • Supervising the work ofStudent Ambassadors making decisions in accordance with establishedpolicy and procedures whereappropriate
  • Representing NMITE at externalevents like HE and careers fairs including preparing and deliveringpresentations.
  • Using the CRM system to managedata and support conversion of enquiries through to the next stagein their journey through identifying opportunities and trends e.g.conversion from a degree enquiry to anapplication.
  • Staying up to date with industryand higher education sector trends and best practices to bring newideas and strategies to theteam

Youll be a greatfit if:

  • You haveprevious experience in marketing and eventscoordination.
  • Youre skilled at utilising CRMsystems to manage data and support lead conversion by identifyingopportunities and trends.
  • You have experiencesupporting the management and implementation of multichannelcampaigns targeting various audiences.
  • Youreenthusiastic about supporting the development and enhancement ofNMITEs digital channels including thewebsite.
  • You have experience in data analysisinterpreting complex information and identifying trends to informdecisionmaking.
  • Building strong relationshipsand delivering exceptional customer experiences are priorities foryou.
  • You possess excellent organisationalskills and attention to detail.
  • Youre known foryour resourcefulness and ability to overcome challengescreatively.
  • You have strong interpersonal andcommunication skills with the ability to collaborate effectivelywith colleagues and external partners.
  • You canmanage multiple projects simultaneously and thrive in a fastpacedenvironment.
  • Youre proficient in MicrosoftOffice and familiar with event managementsoftware.
  • Youre passionate about contributingto the success of NMITEs marketing and eventsinitiatives.
  • Youre comfortable representingNMITE at external events such as HE and careers fairs includingpreparing and deliveringpresentations.
Requirements

Qualificationsand Experience

  • Educatedto a minimum of Higher National Certificate (HNC) level ordemonstrate equivalent experience ideally within marketing andevents.
  • Experience working in marketing with afocus on events and/or marketingcommunications.
  • Good knowledge of digitalchannels and content creation
  • Demonstrableexperience in event
  • Good knowledge of CRMsystems and email platforms (such asMailchimp)
  • Design experience such as Adobe isdesirable.
  • Previous HE experience isdesirable.
  • UK Driving license is essential forthis role.

Key Skillsand Behaviours

  • Strongmarketing skills with a focus on audience andimpact.
  • Excellent project planning andcoordination skills.
  • Excellent written& oral communicationskills.
  • Commitment to provide high standards ofcustomer service and relationshipbuilding.
  • Ability to work independently as wellas in a team and support crossteam activity.
  • Ability to work under pressure and to tightdeadlines.
  • Proactive and motivated with apositiveattitude.
Benefits

OurValues & Behaviours: NMITE aims to be agame changer. Its staff must be able to balance the need to createa wellrun selfcritical institution where good governance andrigorous quality controls are in place with the need to test (andpush) the boundaries of existing practice to create new approachesto engineering education. The way we work together is crucial tothis mission and our values and behaviours must reflectthis.

Ourvalues:

  • Gritand determination. We will be determined ineverything we do demonstrating the staying power needed to seethingsthrough.
  • Inclusive.We will respect every individual and every voice will be equallyimportant. We will have a community of students learning withpeople from a variety of backgrounds and our staff team will beequally diverse.
  • Creative andlearning. We will test the boundaries of existingpractice and find new ways of doing things. We will always seek tojustify the new in our title. We will try new things with humilityaccepting mistakes and learning from them. We will always seek tolearn from experiences by sharing openly what went well and whatwent wrong.
  • We will always be courteous andrespectful but also honest and straightforward when dealing witheach other. We will not hide from uncomfortable truths and staffwill be provided with the information they seek to do their jobsand to be well informed about ourprogress.
  • Curious.We will encourage scrutiny from each other and welcome questionsfrom any colleagues whoever they are and whatever their role.Communication will always be assumed to be a twoway process.Colleagues should always ask for information they feel they needthat is not being provided and we will always listen to eachother.
  • Aligned. Wewill always work to advance the institutions mission and its coreaims whatever our role. We will challenge work that does not alignwith our mission. We will work to break down barriers between teamsto ensure that more goals are shared and that we succeedtogether.

Location:Hereford (hybrid working available)

Our Offer: We offera competitive salary ranging fromand benefits packageincluding:

  • Pension scheme
  • Life assurance
  • 30 daysholidays (plus Bank Holidays & closuredays)
  • Ongoing training &development
  • Flexible workingarrangements
  • Mental Health training for allstaff
  • Employee AssistanceProgramme
  • Westfield Health &Rewards

Please email a full CV andcovering letter. Your covering letter should outline how you meetthe person specification.

NMITE is committed topromoting a diverse and inclusive community a place where we can beourselves and succeed on merit. Whilst all applicants will bejudged on merit alone we particularly welcome applications fromgroups currently underrepresented in engineeringeducation.

The closing date for completedapplications is Monday 15thApril.