Media Planner HOBMP001

Attention In-Store Marketing Planners Are you ready to take your marketing skills to the next level? Join our dynamic team as an In-Store Marketing Planner.

CPM have a great opportunity working on behalf of ASDA, £28-32k per annum- DOE, 37.5 hrs per week Mon-Friday and a great benefits package 

The in-store communications team create and execute compelling POS marketing and experiential campaigns for our Supermarkets, Superstores and Express stores. The media is planned to drive basket spend, engage customers, and add shopper satisfaction

As our Branded Instore Media Planner, you will work with the In-store Communications team to coordinate the delivery of POS & experiential campaigns across a variety of campaigns, whilst carrying out team administration to keep all activity visible and ensure effective implementation at store.

 
Excellent communication skills are essential for the role along with experience working alongside design and print agencies and/or having experience in a similar marketing role.

Ideal location: Leeds, United Kingdom, LS2

What will I be doing?

• Landing in-store customer communications in line with Masterbrand, Commercial & Customer plans.
• Delivering in-store communications that drive value cut through, reaffirm low prices & drive quality reappraisal across POS toolkit & Masterbrand, & Branded POS.
• Support in the execution of specific in-store communications packages that support investment from Brands into Asda Events, developing a cohesive customer journey, with full retail engagement​.
• Support in the execution of in-store communications packages, delivering against key customer & commercial propositions.
• Support transformation of POS processes to maximise efficiency, minimise waste, deliver business plans and improve quality perceptions. ​
• You’ll liaise with internal teams (LS Eleven/Traders) and external stakeholders (print/design & experiential agencies), and will be responsible for delivering and checking activity bookings and artwork to ensure the brief is answered with minimum amends.
• Management of all activity through weekly reporting on critical paths - keeping all stakeholders informed on Red, Amber, Green projects and identifying key trends to fix common issues. Whilst ensuring timely sign offs, to agreed guidelines & templates
• Accountability to bring in activity to agreed budgets & executing campaigns in the most cost-efficient way.
• Keeping toolkits and guidelines up to date and accurate
• Working “hand in hand” with the retail operations teams to ensure that what is created can be landed right first time & is the right thing for our stores
• Ensure all activity is legally compliant by attending legal surgeries to ensure all brand communication/competitions are approved
• Provide strong leadership which role models Asda Beliefs and demonstrates cultural awareness

About you:
 
You will need to be organised with a proven track record of operational executional excellence.

Key skills:

• Organisation and critical path management
• Attention to detail
• Proven track record of operational and executional excellence
• Proven commercial acumen and budget responsibility
• An understanding of formats the ability adapt plans and thinking
• A track record of working with and managing agencies
• You’ll have some experience of line management & developing a colleague and be passionate about leading people

Perks & Benefits:

• Competitive Salary: £28000-£32k DOE
• Holiday Package: 26 days holiday plus Bank holidays
• Pension Plan: Secure your future with a pension plan
• Full Brand Immersion: Access first-class training, including a full briefing with Tropicana’s leaders

CPM values diversity and is committed to being an equal opportunities employer. Our success is built on a foundation of diverse talents encompassing various backgrounds, skills, and capabilities. Our collaborative environment fosters the sharing and celebration of great ideas and achievements.

CPM is an accredited Investors in People Gold award company and place great importance on the training and development of our people.

If this sounds like a great job for you and a culture, you’d like to be a part of then we would love to hear from you

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