Marketing Manager

6 months ago

St Albans, United Kingdom Churchill Retirement Living Ltd Full time
Marketing ManagerBased in St AlbansCompetitive Salary & Company benefits37 hours per week, Monday to Friday

An exciting opportunity to join our growing team as a Marketing Manager. You will be responsible in implementing the strategic plan to strengthen the identity and reputation of the Company. Be responsible for planning, developing and executing the Group Marketing Plans in order to achieve all targets within agreed budget set for each Region through Regional Marketing Executives to ultimately help achieve budgeted unit sales.

Why join Churchill team?

Maximise your earning potentialCompetitive basic salary, which is reviewed annuallyOngoing investment into your personal development with the opportunity to achieve professional qualificationsCareer progression that is tailored to your goalsPlus we offer other benefits, which include; 24 days holiday plus a day off for your birthday, Personal Pension Plan, Life Assurance and Health Screening£200 John Lewis vouchers for expectant parentsLong service awardsColleague land referral bonus schemeWe are a socially responsible company with our own Charitable Foundation who offer a fund matching programme for colleaguesColleague wellbeing programmes and initiatives, including access to our Employee Assistance Programme

About the role

Monitor Group and Regional marketing activity and expenditure on projects undertaken to ensure it is within budgetary limits on a monthly basis.Manage the Marketing Department effectively through good communication and direction.Continually explore new ideas and develop existing ones which will develop and increase enquiry and visitor levels at all developments.Continually review the need to further develop and create new activity, both on and off line, that will lead to greater effectiveness of the marketing function, both within Group and at a Regional level, and make recommendations.Monitor the Customer profile to ensure that all activity undertaken meets the agreed requirements and expectations of the Company. Report any changes to the target market through analysis, highlighting implications or recommendations to change the marketing strategy accordingly.Overall responsibility for the Customer Relations Department, ensuring targets are achieved and the Team remains motivated and benefits from regular training.Oversee production and ensure efficiency of the Design Department. Encourage creativity and ‘thinking outside the box’ whilst maintaining the Company’s corporate image. Also to oversee the print buying function to ensure quality work is produced at competitive prices.Train and coach the Marketing Executives and other Team members to develop their skills.Ensure the team is planning and producing quality award entries for appropriate industry awards to further develop our reputation as the best provider of retirement apartments.Be fully conversant with the Marketing database and computerised COINS System and make recommendations as appropriate to improve the quality of the marketing information extracted.Ensure the Company website is constantly reviewed, updated and maximised as a key lead generation tool.Attend Regional Sales and Marketing meetings periodically and make presentations as required. Attend all challenging Site Review Meetings.Ensure that advertising, digital marketing and promotions for each Region are met by the Team in conjunction with the Corporate and Regional Marketing Plans.Carry out quarterly reviews with each direct report to review performance, have a formal opportunity for 2-way feedback and ensure consistent application of the Marketing Plan is implemented timely and cost effectively.Ensure all pre-marketing activity is carried out and meets required timescales, including site signage, Sales Cabins and Offices, literature and presentation support material in line with policy.Manage the Marketing and Media Agencies to ensure we maximise all opportunities and ensure the Team is effective in planning, organising, attending and communicating all events, exhibitions and presentations and monitoring results and effectiveness.Ensure up to date guidelines are in place to support the team with brand consistency i.e the production of accurate brochures and support material in accordance withCorporate guidelines and the provisions of the Property Misdescriptions act and make recommendations for improvements as necessary

About You

Experience 5 years’ management experience in a marketing capacity or agency environment Digital Marketing knowledge/experienceTact and the ability to influence others are of major importance. Mathematical ability is necessary, as is some computer literacy.Qualifications Post Graduate CIM qualified.Creative · Practical · Positive · Pro-active · Organised · Good Communicator · Good Negotiator · Analytical · The ability to keep calm and deal withdifficult situations and a flexible approach is important

A little more about us

Churchill Retirement Living is the fastest growing company in the UK retirement house building sector. We are privately-owned, family-run and financially robust. We are proud of what we do and of the people we work with; and to turn our ambitious expansion plans into reality, we will be investing c£250m in land within the next 3 years. We have absolute confidence in the UK retirement housing market and are ready to invest further

We have industry leading margins which makes Churchill a very stable business and competitive in the land market, and we enjoy the benefits of our own funding facility which means we can move quickly to secure any site which fits our criteria.

We are a multi award winning business including being named the ‘Best Medium House Builder’ at the WhatHouse? Awards and we were previously voted the 3rd ‘Best Company to Work for’ in the Sunday Times Awards. 

This is an exciting time for our Churchill Land Colleagues as we have a clear strategy, agile infrastructure, and industry leading planning support.

COMPANY VALUES – TORCH – Trust / Openness / Respect / Communication / Honesty

Join the Churchill family and be part of an ambitious and successful business who value and appreciate their people. Apply today

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