Country Marketing Lead, UK, Veeqo

Found in: Talent UK C2 - 2 weeks ago

Swansea, United Kingdom Veeqo Limited Full time
Are you excited about owning the end to end UK marketing strategy for a fast-growth subsidiary within Amazon? Are you a highly organized, data-led growth leader who wants to develop high impact campaigns and scale a key priority for Amazon’s seller facing business. Are you willing to roll your sleeves up and help build something from the ground up? Join Veeqo and help Sellers discover our innovative shipping and inventory software.

The Team
The Veeqo team is a subsidiary of Amazon (acquired in 2021. The marketing team uses data, seller insights, and creative thinking to invent, test and scale programs that raise awareness of Veeqo and drive Sellers to signup/engage with our sales team. We’re a close-knit group of marketers (functional channel owners, product marketers, creatives, content marketers, etc) who collaborate well and enjoy a fast pace of delivery.

The Role
We are seeking a results-oriented UK Marketing Manager to develop a deep understanding of our UK sellers and build impactful campaigns across Amazon-owned channels (Seller University, sell.amazon.com, seller emails, etc), Paid, ABM, SEO, Events, affiliates. You’ll develop our UK Go to Market strategic approach, forming our positioning, delivering campaigns, and own measurement and reporting of all UK marketing outcomes.

The right candidate has successful experience in results-driven marketing, a passion for marketing technology and operations, and an entrepreneurial spirit with strong product marketing, leadership, and stakeholder management skills. They will demonstrate ability to build plans and forecasts based on customer research and data analysis, driving senior stakeholder alignment. They have experience working for a B2B SaaS tech company, leading cross-functional marketing initiatives in a fast moving and ambiguous environment, balancing long-term vision with the ability to execute tactical details in a fast growing space.

Given we are in the early stages of our growth opportunity, it is important the candidate can thrive in ambiguity, invent new approaches, build robust testing structures, dive deep, and double down on what’s performing. You'll need to act both strategically and tactically - from the creation of plans, to the execution, and analysis of business impact.

* 6+ years of email marketing experience, including campaign strategy/development, messaging, segmentation, lifecycle optimization, and A/B testing

* Experience in the field of Online Marketing / Program Management or a related field

* Excellent communication (written and verbal) and interpersonal skills

* Ability to deal with ambiguity, prioritize and drive work to completion.

* Comfortable leading presentations and communicating with senior leadership

Key job responsibilities
* Develop a deep understanding of our UK Sellers, their current fulfilment setup, the competitor environment, and how to make Veeqo standout.
* Reach those sellers with impactful marketing campaigns that raise awareness of Veeqo and drive leads to our funnel.
* You'll work with expert channel marketers (SEO, ABM, Events, etc), coordinating UK specific efforts, and being the single-threaded owner reporting to leadership. Drive efficiencies in campaign build and automation, allowing for scale and personalization
* Own lead generation and brand awareness KPIs in the market; develop metrics and measurements to determine campaign effectiveness.
* You'll work with our content, creative, and marketing operations folks to ensure alignment of marketing strategy.
* Own forecasting, goal-setting, and reporting for all UK marketing, managing weekly, monthly, quarterly, and annual business reviews

We are open to hiring candidates to work out of one of the following locations:

London, GBR | Swansea, GBR

BASIC QUALIFICATIONS

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership

PREFERRED QUALIFICATIONS

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

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