B2B Strategist

1 month ago

London, United Kingdom Nelson Bostock Unlimited Full time

We are Nelson Bostock, a leading technology, B2B and corporate public relations agencies. At Nelson Bostock, we build reputations by changing the conversation; creating markets, increasing understanding, shifting perception, cutting through the noise and leading influence. We are now part of Accenture Song.

We are seeking a dynamic B2B Strategist with extensive experience in Account-Based Marketing (ABM) to help us craft and implement transformative strategies for our B2B client. This is an experienced position and the ideal candidate will have ABM experience within a senior team.

As an essential member of our marketing strategy team, you'll have the opportunity to work directly with senior sales teams. Together, you’ll identify the best next steps, outline important communications and content, and define creative ways to connect with our customers.

About the role

  • You’ll be there to support our sales team by developing engaging content and helping them with personalised communication strategies, RFIs, and presentations.
  • You'll guide the strategic planning and implementation of channel-focused ABM initiatives.
  • You'll confidentially analyse market trends and insights to stay at the forefront of the industry, capitalising on new media opportunities for growth.
  • Act as an experienced consultant for the client, advising them on efficient media and channel-driven strategies while fostering and maintaining strong relationships.

Please note that this is a 1 year fixed term contract and we are ideally looking for someone to start asap.

Requirements

  • We’re looking for someone with a solid background in B2B marketing, particularly in ABM programs.
  • We are eager to find a candidate who has a proven track record in a senior position.
  • Strong grasp of B2B Sales and Marketing alignment is essential, as you'll be collaborating closely with our experienced senior sales teams.
  • Will need to be comfortable working with analytics and data.
  • Will be an advantage if the candidate has worked with ABM software Six Sense or the CRM platform Salesforce.
  • Deep knowledge of both digital and traditional media channels, alongside expertise in channel marketing, and how these elements seamlessly blend into ABM strategies.
  • While you don't have to be a content expert, you'll definitely be expected to create engaging PPT decks for proposals and sales presentations.
  • Great communication skills are a must, along with the ability to present effectively to stakeholders.

Benefits

The benefits we offer focus on better balance between work and personal life, rewarding all our dedicated employees, rejuvenating health, body and mind and career development. We understand that our people are what makes us excellent, just a snapshot of the extensive benefits package we provide to support you includes:

  • Holiday Entitlement – 25 days per year, increasing by one day per year after two years of service (up to a maximum of 30 days per holiday year)
  • Purchase Holiday – opportunity to purchase up to five additional days of annual leave per year
  • Birthday Day off
  • Christmas Office Closure (usually three days) – separate to holiday entitlement
  • Flexible Bank Holiday Days
  • Volunteering Day
  • Enhanced Maternity/Paternity/Adoption benefits
  • Pension Contributions
  • Social events

As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you’re just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.

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