Editorial Director

We are McCann Central, the UK’s largest integrated agency. Over 500 individuals working together to help brands play a meaningful role in people’s lives.

We are also part of McCann Worldgroup, a global agency network that delivers culture-shaping work for some of the world’s biggest brands.

And to add to the (literal) wheelbarrow full of awards we’ve got including Euro Effies most effective global agency, Cannes Network of the Year, Campaign’s European Integrated Agency of the Year, not to mention McCann Central’s haul of awards in recent years at Cannes Lions, Clios, One Show, D&AD, LIAs, Golden Drum & Creative Circle Awards. So creativity really is at the forefront of everything we do.

We’re a team of passionate creatives, strategists and marketers from a wide mix of backgrounds. But there’s a lot that unites us – like caring deeply about everything we make. And though our skillsets are wide and our process knowledge is deep, we are all still learning every day.

The Role:

As Editorial Director, you will be responsible for overseeing the creation, curation, and management of high-quality social media campaigns across various platforms. You will work closely with our Earned Creative Director to develop engaging and impactful content strategies that align with our clients' goals and objectives. This role requires a creative and strategic thinker who can stay ahead of industry trends, identify opportunities for growth, and drive results through compelling storytelling, brand narratives, and art direction.

We’re looking for someone whose work will have challenged the status quo and pushed boundaries, showing your ability to combine creativity, strategic thinking and effectiveness. You will know the power of a story and be able to look at how it should unpack across different platforms and what content needs to be produced to tell that story in the right formats to engage audiences.

If you have an understanding of the following disciplines, we would love to have a chat.

• Content Strategy Development: Develop and execute comprehensive content strategies for clients across various industries, considering their target audience, brand identity, and marketing objectives. You will be able to input into strategic proposition and creative platforms to bring them to life across all social platforms and formats
• Content Creation and Curation: Oversee the creation and curation of engaging content, including articles, videos, graphics, and other multimedia formats, for social media platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, and others.
• Art Direction: Provide guidance and direction on the visual aesthetic and creative elements of content, ensuring consistency with brand guidelines and visual storytelling principles.
• Content Calendar Management: Develop and maintain content calendars to ensure consistent and timely delivery of content across all social media channels.
• Collaboration: Collaborate closely with internal teams, including account management, creative, and social media management, to align content strategies with overall client objectives and campaigns. You will be able to nurture and inspire the existing - incredibly talented - social content team and evolve the existing content studio to the next level of production capabilities and quality.
• Quality Assurance: Ensure all content meets quality standards, brand guidelines, and regulatory requirements, while also optimising for engagement and performance metrics. Guardianship of clients’ tone of voice and the quality of content output
• Industry Research: Stay informed about industry trends, platform updates, and emerging technologies to continuously innovate and improve content strategies.

What we’re looking for:

• Experience working within Social/PR agencies  
• Knowledge sharing within the department
• Apply cross-portfolio learnings to improve all their brand content
• A strong eye for design
• In depth understanding of how to use analytics & data to inform content creation
• In depth knowledge of platforms and platform updates
• Flawless editing & proofing skills
• Experienced at storyboarding & building narrative structure for longer-form edits
• Experience in nurturing and managing a team
• Confident attending and presenting in client-facing meetings
• In depth knowledge of how to orchestrate the relationships between owned, earned and paid media
• Demonstrable experience of measuring the impact of work post-publication
  
  

Benefits

In addition to a competitive salary we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to buy more holiday, enhanced pension contributions, life assurance and much more.

A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products.

Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed.

If you want to join an iconic network agency that offers you the chance to work on one of the top clients in our portfolio & the opportunity to progress your career with an unrivalled development programme, contact us now. And not through a recruiter, please.