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CRM Executive

4 months ago

London, United Kingdom Currys Full time
CRM Executive (Retention & Service)

London (Hybrid Working)
Permanent
Full Time

Grade 3

 

The CRM Services & Retention Executive role will look at how we drive comms activation across our CRM channels with an emphasis on services and customer & product retention. They’ll work closely with the CRM Manager to deliver highly personalised customer journeys that drives improved services sales, repeat spend and NPS, as well as implement new Retention communications within a dynamic and growing business function.

 

Key Responsibilities:

  • Support the planning, execution & regular review of lifecycle, triggered and regulated comms ensuring data and messaging aligns to our customer audiences and brand values compliantly
  • Work with Customer Data, Analytics & Insight teams as well as Agencies, Commercial Categories & Services teams to obtain an understanding of our services base, gaining insights and knowledge of data fields and customer behaviours to develop targeting opportunities
  • Implementation of the CRM Retention strategies, including delivery of considered test and learn opportunities and sharing regular updates with key stakeholders
  • Responsible for activation of customer journey workflows, including channels such as email, SMS, Direct Mail and ad-hoc microsite activities
  • Developing and maintaining a content plan that is aligned to customer needs states, utilising existing content and working with the internal studio and content teams to generate new content as required
  • Raise purchase orders and manage reconciliation of relevant supplier accounts, matching the appropriate invoices as and when suppliers charge against account
  • Oversee regular programme reporting and analysis to drive continuous optimisation of services sales across the brands, and present to wider stakeholders on regular basis with clear analytic and considerations for future opportunities

 

Required Skills & Experience:

  • Meticulous attention to detail, knowing successful candidate will be reviewing and proofing multiple regulated communications on a daily basis.
  • Numerate and analytical with the ability to produce reports and derive valuable insights 
  • Ability to communicate with senior level representatives inside and outside of an organisation
  • Strong organisational skills, can work to deadlines and under pressure without compromising on quality
  • Ability to work on multiple workstreams in parallel
  • At least 2+ years’ experience in data marketing/CRM, including email marketing (ideally client and agency side) across customer retention, re-engagement and acquisition
  • Experience working in fast paced environment is required
  • Marketing or business degree level qualification preferred

 

We’re one team and we celebrate all of the great things you do. One way we show our gratitude is by giving you access to a range of lifestyle benefits including: 

  • Competitive pension scheme
  • Access to discretionary company bonus scheme
  • Life Assurance
  • Staff discounts and offers
  • Employee assistance programme
  • Hybrid working; arrangements will depend on your role and business requirements. You could be working from our primary Currys Campus at Waterloo (WeWork), meeting & collaborating at Currys regional workspaces or working from home

 

Beyond that, we’ll be with you every step of the way enabling you to get the most out of your role, grow your skills and develop your career your way. Be part of our talented Finance team and unbox your passion at the UK’s best-known retailer in tech.

 

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