Finance Writer

6 months ago

London, United Kingdom Green Park Content Full time

Finance Writer - APAC(NE)

Who we are 

Green Park Content's continued success is dependent on the strength and depth of our valued long-term client relationships.

Our clients trust us because we deliver Brand publishing, SEO Insight, Content Production and Paid Media Campaigns, with a can-do attitude and the tenacity it takes to make great work happen - and great work is common goal that fuels us all 

Our relationships are proactive and never passive, we are tireless in our pursuit of knowledge and understanding of our clients' business, needs, challenges and competitors.

A job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues. 

What the job covers 

Writing and editing 2-4 articles daily, based on performance reporting and market needs.  Maintenance of the assigned websites, ensuring it is up to date editorially and with the latest products.  Communication with clients and brands.  Monitoring search trends for new opportunities to grow traffic. Creative content ideation for ways to build the brand and support GPC clients’ goals.  Liaise with the SEO team to identify key areas of optimization and content creation.  Working with the APAC Editorial team to align the monthly publishing plan.  Attend immersion/briefing meetings with client and internally Help to define the content calendar for the upcoming assigned projects. Help to maintain a CMS platform which operates as an asset bank and newsroom model-writing, leading and overseeing publishing a high volume of written content, videos, and photos (produced in-house). Reviewing all recently published content to ensure editorial and SEO standards are met.  Updating the homepage on a weekly basis. Updating all areas of the site monthly for seasonal freshness, including main category pages, navigation items, product carousels.  Help to plan and maintain the article production and coordinating with the studio to ensure high quality and relevant outputs. Help to guarantee production deadline and targets for the GPC projects. Assisting on the transcreation of content, as needed. Write SEO-optimized-articles (including but not limited to Banking, Finance and Insurance, lifestyle articles, etc.) along with engaging videos based on the content plan, working along with the client on the review process. Optimization and creation of articles using SEO best practice as required.  Creation of newsletters that align with key editorial narrative and audience needs.  Help to organize and manage internal processes between teams and freelancers. Collaborate with the GPC team on the design of the project (including site sessions, categories, and speech alignment), calendar planning, SEO and technical guidelines and execution, and content production. Acting as a brand guardian, ensuring the highest and most resonant quality bar for all content at all times. Collaborate with the studio team attending and helping to ensure the photoshoot/ video shoot is done accordingly with the client's needs.

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