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SEO Content Executive

4 months ago

Manchester, United Kingdom Visualsoft Ltd Full time

We are looking for a Content Executive to join our SEO team This role can be based from our Stockton, Newcastle & Manchester sites.

This role is to be on an 11-month fixed-term contract with possible extension.

Your primary role will be to write on-page content for a range of clients in a wide range of forms. This can include landing page descriptions, blog content, CMS pages and white papers. This means you will write high-quality, engaging content which answers common user queries and paying close attention to key attributes such as title tags, keywords, internal and external links, utilising these attributes correctly to maximise performance. Your written content should naturally include relevant keywords which you will identify (including any variations) from SEO tools, such as SEMRush and AHRefs.

Key responsibilities

Write optimised landing page content including keywords and internal links Write optimised blog content including keywords, internal links, optimised title, and embedded images. Create written content for content marketing campaigns. Upload content to the relevant areas of the site using the Visualsoft admin. Upload content to the relevant areas of the client's site using other platforms, such as Shopify and Magento. Work closely with SEO Account Directors and the wider team to support on quarterly and yearly content strategy creation. Work closely with SEO Account Directors and the wider team to input on content schedules. Carry out keyword research using various tools (Google Keyword Planner, Ahrefs, SEM Rush) Create brand and customer personas as part of SEO onboarding Support with client-facing meetings with an SEO Account Director present. Manage own workload and maintain individual and team KPIs Time-logging and time management using Teamwork Work with designers & developers to create large on-site content pieces (CMS pages, guides, interactive content) Be responsible for content-only projects Provide some assistance with tracking, reporting and providing detailed analysis of content performance. Assist with content-relevant strategy tasks (keyword sitemaps, competitor analysis, product-page optimisation, tag analysis) Attend & deliver presentations in client-facing meetings independently if needed Maintain client contact and relationships where needed Continually expand knowledge & understanding of wider SEO practices

Requirements

Experience of writing for the web A good understanding of how to create content that attracts a qualified audience Knowledge & understanding of wider SEO practices Excellent writing and grammar skills and the ability to write for different formats and audiences Ability to come up with creative content ideas Excellent time management and communication skills A willingness to learn how wider SEO (including technical, outreach & strategy) works alongside content creation Ability to foster strong relationships at all levels Understanding of how marketing decisions affect the commercial elements of a client’s business. Cross-discipline understanding. Awareness of how an individual specialism interacts with other channels. Current knowledge of all key industry news and algorithm changes Some understanding of key content-relevant technical SEO concepts (indexation, duplication, site architecture, page speed) Excellent analytical and organisational skills

Remember, this is just a guide. If you see something you can't tick can learn it here

Benefits

Competitive basic salary with great progression options Unlimited paid holidays - yes that's not a typo Hybrid working Great working environments; our Stockton on Tees and Manchester workspaces are also dog friendly A high-performance MacBook 'Health Assured' Employee Assistance Programme Free eye tests and flu jabs VS Perks, have a monthly treat on us; from Amazon vouchers, Playstation credits, ASOS, H&M to Just Eat, there's something for everyone Free breakfast, fruit, hot and cold drinks and protein shakes Friday afternoon drinks to wind down for the weekend Pension scheme to help you save for the future Cycle to work scheme Discounts across our brands Regular team social events Training & development