Senior Brand Manager, Carex

1 month ago

London, United Kingdom PZ Cussons Full time

We are PZ Cussons. Our purpose is For everyone, for life, for good .

Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.


Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.

This is a rare and exciting opportunity to work on a category leading, household name brand, and a priority within the total PZ Cussons business. As Senior Brand Manager on the largest brand in the UK portfolio (£80M turnover) you will define the growth roadmap for the brand over a 3 year horizon. Leading a cross functional team to deliver the brand ambition in the UK market. You will play a pivotal role in ‘creating the future’ and making the brand plans a reality.

This role will support a Head of Brand who has full end to end ownership and accountability, from defining the ambition and ‘where to play’, to delivering the ‘how to win’. The role will include everything from brand communications, portfolio architecture and pricing, to building NPD platforms and a solid 3 year NPD pipeline.

Brand strategy

Support the Head of Brand in building and executing the brand strategy & growth roadmap for the brand Be a key part of the cross functional ‘brand squad’ team which is responsible for delivering the brand P&L, including budgeted sales and profit targets Work with the insights team to develop strong actionable insights to drive relevance with consumers Go to contact for commercial and sales teams, and lead sales team engagement plan

Brand portfolio :

Lead the ongoing management of the current brand portfolio, including building the range architecture Working closely with RGM team to define PPA and pricing strategy – with a focus on sustainable long term growth Own the various ‘sub ranges’ within the Carex portfolio, ensuring the correct executions across proposition, price, pack size and channel. Particular focus on a new licensed franchise for the brand and how this platform can be a key innovation platform through NPD extension and through the line activation. Identify key needs and gaps in portfolio – from inception to ideation and concept

Media & Digital:

Own the digital & social plans for the brand: Plan and execute disruptive marketing plans to ensure our brand is seen, heard, and is memorable across all relevant touchpoints. Work closely with our internal digital and social teams to manage social/digital agency KPIs, post-campaign analysis and reporting, to further optimise our plans for new market development.

Brand Plans: Local Strategy, NPD and Campaign Development :

Support the Head of Brand in building and executing strong brand plans, rooted in consumer and category insight, that drive brand growth & excite internal & trade stakeholders Be the brand guardian for all brand assets – owndership of brand guidelines and any comms materials Define & own the brand calendar & activity plan

In store activation:

Working closely with the shopper marketing and category teams to own the day to day management of trade marketing & communications across all touch points Focus on POS and online to ensure alignment to brand guidelines and seamless integration with any consumer ATL marketing

Brand tracking:

Own brand performance tracking, diagnostics & corrective action plan Ability to assimilate complex information and data to inform actionable directions to the wider brand squad team 5+ years marketing experience – ideally in an FMCG environment, with exposure to Comms, activation, and NPD Passionate about brands, marketing and campaigns, and with creative flair Highly commercial and numerate Experience in leveraging digital & social platforms Demonstrable campaign and project management experience Experienced in brand analytics – tracking and reporting on brand and commercial performance Experience of initiating and successfully delivering NPD/EPD to market Creative, bold, and entrepreneurial thinker who strives to push boundaries. Highly organised and capable of juggling many tasks at once. Ability to focus on the short and long term priorities, often simultaneously Confident & dynamic presenter – with the ability to create a story and inspire, both internally and externally Structured, with excellent attention to detail and accuracy Highly motivated and ‘can do’ attitude. Good initiative, a real self-starter Analytical – with an ability to draw conclusions from data A solutions-driven and pragmatic approach Excellent Communicator – with proven experience of presenting to retail customers and at leadership level Flexible, adaptable, and able to follow direction. Ability to influence other functions cross functionally Team Player Enjoys and thrives working in a fast-paced environment Thrives on fast paced environment

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