Head of Brand

About the role

An outstanding opportunity has arisen for a leading marketeer with demonstrable experience of building market leading brands and exceptional customer experience to join our Brand & Marketing department as Head of Brand on a 12 month fixed term contract / secondment. This role is responsible for the global development of the British Airways brand and how this translates into the customer experience.

In your role as Head of Brand, you will establish the British Airways brand strategy and integrate into the customer experience proposition and brand design. You’ll lead a portfolio of brand projects, working across the British Airways business to deliver alignment to the brand vision and platform, building long-term brand strength.

About you

Extensive experience in building and leading brand strategy within a customer facing organisation (essential) Able to build productive relationships across the business, influencing at all levels Experienced in portfolio management and able to draw on insights to formulate strategic direction Ability to inspire and manage people Brand, design or marketing qualification (desirable)

Our Corporate and Support roles come with big potential to make your mark on our business. The airline industry changes so fast that we’re constantly evolving and finding new ways to impress customers and get ahead of our competitors. If you’re an innovator, brave and bold, you will be in your element at British Airways.

Your impact on British Airways will be rewarded with a competitive rewards package plus the opportunity to develop and progress your career in many directions.

Not only will you have the chance to further your career development within BA, you’ll have access to our competitive reward and benefits package. This includes core company paid benefits such as a Defined Contribution pension scheme, generous Life Assurance cover and a whole host of options to support your physical, mental and financial wellbeing. You can also sign up for a range of voluntary benefits such as Private Medical cover, Dental and Critical Illness cover, Technology Scheme, Cycle to Work and Electric Car Scheme. And of course, you’ll be able to enjoy the benefit of staff travel as soon as you join us.

At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.

Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.

. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities

About the role

An outstanding opportunity has arisen for a leading marketeer with demonstrable experience of building market leading brands and exceptional customer experience to join our Brand & Marketing department as Head of Brand on a 12 month fixed term contract / secondment. This role is responsible for the global development of the British Airways brand and how this translates into the customer experience.

In your role as Head of Brand, you will establish the British Airways brand strategy and integrate into the customer experience proposition and brand design. You’ll lead a portfolio of brand projects, working across the British Airways business to deliver alignment to the brand vision and platform, building long-term brand strength.

About you

Extensive experience in building and leading brand strategy within a customer facing organisation (essential) Able to build productive relationships across the business, influencing at all levels Experienced in portfolio management and able to draw on insights to formulate strategic direction Ability to inspire and manage people Brand, design or marketing qualification (desirable)

Our Corporate and Support roles come with big potential to make your mark on our business. The airline industry changes so fast that we’re constantly evolving and finding new ways to impress customers and get ahead of our competitors. If you’re an innovator, brave and bold, you will be in your element at British Airways.

Your impact on British Airways will be rewarded with a competitive rewards package plus the opportunity to develop and progress your career in many directions.

Not only will you have the chance to further your career development within BA, you’ll have access to our competitive reward and benefits package. This includes core company paid benefits such as a Defined Contribution pension scheme, generous Life Assurance cover and a whole host of options to support your physical, mental and financial wellbeing. You can also sign up for a range of voluntary benefits such as Private Medical cover, Dental and Critical Illness cover, Technology Scheme, Cycle to Work and Electric Car Scheme. And of course, you’ll be able to enjoy the benefit of staff travel as soon as you join us.

At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.

Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.

. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities

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