Marketing Lead EMEA

1 month ago

Glasgow, United Kingdom Black & Veatch Full time

At Black & Veatch, our employee-owners go beyond the project. For over a century, we have been breaking down social, economic and geographic barriers by making life's critical resources accessible to all. Working with us, you will help provide critical expertise as we, along with our valued clients, deliver solutions that positively impact communities around the world. Our professionals are our greatest asset, and we believe nothing is more important than the health, happiness and professional growth of our employee-owners. With a focus on flexible work-life balance options, an expanding and diverse workforce, and limitless career growth opportunities, we will give you our best to help you give us your best, and together we can build a world of difference.

Req Id : 102771

Opportunity Type : Staff

Relocation eligible : Yes

Full time/Part time : Full-Time

Contract Hire Only for this Project : No

Visa Sponsorship Available: [[custVisaSponsorship]]

Purpose

Why Black and Veatch


Black & Veatch bring global consulting, engineering and construction expertise in critical energy, water, and communications infrastructure safely, on-time and on-budget. We are a 100% employee-owned company, passionate and personally accountable to partner with clients to deliver the reliable, resilient solutions that serve the world’s most important human needs while securing a more sustainable and resilient future for the planet.

Recognized by Glassdoor as a 2023 Top 100 place to work, Black & Veatch allows you to lend your talent and perspective to humanity’s biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities.

The Opportunity


As Marketing Lead EMEA you’ll be the primary marketing point of contact in EMEA, and will own and develop Marketing activity across the region - predominantly across the UK, Germany, Spain and the UAE initially, but potentially including other countries as BV continues to grow - drawing on additional support from colleagues throughout the global Enterprise Marketing & Communications team.


Key responsibilities are the development, prioritization and management of planned, integrated marketing and communications activity (across omnichannel marketing, events, PR & media, solution marketing and other creative assets and campaigns, brand management and social media) that optimizes growth and sells the full, relevant portfolio of our solutions to our target audience in the energy, sustainability, engineering or construction industries.

This role will be based our Glasgow, UK office with flexibility to work 2 days per week from home.
We are also open to considering applicants who are based near our central London, UK office.

#LI-JF1

Key Accountabilities
  • Manage marketing, media and reputation management activities for regional businesses in alignment with Enterprise Marketing & Communications and be the region’s marketing and media point of contact, including the primary contact for region leadership.
  • Actively engage regional leaders and sales teams to develop and prioritize marketing plans and materials as part of overall business strategy.
  • Plan and manage integrated marketing and communications campaigns across the region, drawing on the respective resources from within the integrated Enterprise Marketing team.
  • Identify current and future content gaps, working with the Marketing / Region teams to develop and publish content specific to the region.
  • Work with the Digital Marketing & Operations team, build up digital and contact acquisition, lead generation and nurturing capabilities.
  • Collaborate with Events/Associations/ Partnerships function to identify, evaluate, plan, and fulfill events as well as sponsorship, media partnerships, association and advertising activity.
  • Ensure all marketing activities and collateral are on-brand and meet high-quality marketing expectations; all marketing activities in the region must be approved by both Regional Marketing and Enterprise Marketing & Communications leads.
  • Be agile and support account-based and ad-hoc activities including strategic client/event presentations, drawing on global team for guidance and direct involvement.
  • Draw on Regional Marketing lead (and Client Marketing/Solutions Marketing) to support value proposition development and localization.
  • Support the Regional Marketing lead to report on marketing activity outcomes.
  • Plan and control budgets across events, associations, advertising and creative production, seeking opportunities to maximize returns.
  • Engage in development of EMEA region internal / employee communications including written updates and Town Hall meeting coordination.

#LI-GS1

Decision Rights
  • Drafts and recommends all planned marketing and media activities, collaborating with Regional Marketing leader and regional business leaders.
  • Aligns marketing plans with overall Enterprise Marketing and regional business strategies.
  • Oversees the execution of marketing activities, aligned to strategies and brand.
  • Manages relevant vendors within region.
Minimum Qualifications
  • Bachelor's degree, high level of corporate and/or agency Marketing experience.
  • Demonstrated ability to identify and manage innovative and creative marketing and media activities.
  • Understanding of an integrated marketing mix to support digital and traditional marketing efforts.
Preferred Qualifications
  • Track record of integrated B2B marketing, bonus if this is within the services and/or E&C industry. Includes media relations and reputation management focus, and trade event management.
  • Familiarity defining and differentiate offerings to existing and new clients across an entire portfolio of solutions.
  • Proven ability to demonstrate geographic and cultural awareness and understanding of planned campaigns to reach diverse client types.
  • German language skills are highly desirable
  • Marketing experiences associated with the energy, sustainability, engineering or construction industry.
Salary Plan MAC: Marketing & Communications Job Grade 006

Black & Veatch Holding Company, its subsidiaries and its affiliated companies, complies with all Equal Employment Opportunity (EEO) affirmative action laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender Identity and expression, disability, veteran status, pregnancy status or other status protected by law.

Black & Veatch is committed to being an employer of choice by creating a valuable work experience that keeps our people engaged, productive, safe and healthy. We offer professionals an array of health and welfare benefits that vary based on their geographic region and employment status. This may include health, life accident and disability insurances, paid time off, financial programs and more. Professionals may also be eligible for a performance-based bonus program.

By valuing diverse voices and perspectives, we cultivate an authentically inclusive environment for professionals and are able to provide innovative and effective solutions for clients.

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