Insights Analyst

4 weeks ago

Reading, United Kingdom Primark Full time
Job Description

Insights Analyst

Primark exists to serve the ‘Savvy Shoppers’ of the world, creating MAXIMUM JOY AT MINIMUM COST. We make LOOKING GOOD and FEELING GOOD cost less. With a culture of maximum care: for our customers and colleagues, our partners and the planet. With minimum waste, damage or disrespect. We are PRIMARK.
 
We are a £9bn+ turnover business with operations across + stores and international markets (and growing). Over the past years, we’ve transformed into a true Retail giant with a global footprint that covers selling markets and now employs over , colleagues worldwide.

We are a newly formed team within Primark, at the start of an exciting journey to integrate insights into the business to drive performance.
Our mission is to drive insight-led decision making for maximum impact in helping Primark achieve its strategic goals.

Our team will be structured in three pillars covering 1) Market, 2) Consumer and 3) Customer Insight. This role will be gathering feedback from our customers in all markets, analysing that feedback and preparing insights to share with the business. This role will be responsible for supporting the market and customer pillars.

What You’ll Get

The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first

Some of our benefits are:

  1. days of leave, plus bank holidays and if you want, you can buy 5 more. 
  2. Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria. 
  3. Primark Perks – Discounts with some local partner business to our offices

What You’ll Do:
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:
  1. Utilise market intelligence sources across markets (including consumer panels, data aggregators, trend providers, forecasters, and economic analysts) to build compelling insight stories aligned to supporting Primark’s strategic goals.
  2. Create analysis using a suite of tools to provide context in terms of market trends, market and category performance and identify opportunities and threats for growth.
  3. Support in building Primark’s capability in understanding market trends and their impact on the long-term market outlook to identify potential threats and opportunities.
  4. Address business questions holistically, delivering complete customer centric insights.
  5. Taking business problems and framing them so they can be answered using analytical methods.

What You’ll Bring  
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
  1. Up to 2 years experience in an insights position.
  2. Knowledge of the difference between qualitative and quantitative research and when/how to use them.
  3. Experience of problem solving, gathering and analysing customer feedback data.
  4. Derive insight from data and identifying visual ways to deliver the insight in a compelling story.

Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and talented individuals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.

Apply to be part of our future and we’ll help you develop yours.

If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

 

Function

Marketing & Brand

Job Type

Employee - Permanent

Country

United Kingdom

Job Profile

Business Analyst

Time Type

Full-Time

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