Digital Marketing Specialist

2 weeks ago

Bristol, United Kingdom Marsh McLennan Companies Full time

Description:

.

M arsh McLennan is seeking candidate for the following position based in either the London, Bristol or Manchester office:

Digital Marketing Specialist

What can you expect?

As highly experienced Digital Marketer, you will be a key member of the Marsh McLennan Digital Marketing Centre of Excellence (CoE). The digital CoE is a fast-paced environment that operates across Marsh McLennan global businesses, with this role reporting into the specified Regional Digital Marketing leader. At Marsh McLennan, we’re creating a culture where you can bring your authentic self to work. When you join us, you bring your inclusive energy and enthusiasm to a team that values you personally and professionally – regardless of who you are, what you look like, where you were raised or born, who you love or what your religious beliefs are. You are welcome here. 

What you will be rewarded with?

Competitive Benefits Package including: 27 days annual leave, up to 4 days flexible bank holidays, excellent pension contributions, private medical cover, life assurance, income protection, employee assistance program, plus a range of flexible benefits including the option to buy or sell up to 5 days holiday per year, cycle to work, dental insurance, health assessments plus many more. Generous Family Leave including: 6 months paid maternity leave, 4 months paid paternity leave, 6 months paid adoption leave plus shared parental leave options. To help ease the transition when you return to work you will be able to work 8 weeks at 80% of your normal work pattern and receive % of your normal salary.

We will rely on you to:

Responsibilities will include helping shape our global digital marketing strategy and in Country / Region delivery, driving distribution support and enablement, as well as monitoring and reporting to continuously improve “outside-in” user journeys and experience. With responsibility for delivering a best-in-class online presence, we will trust you to partner effectively with multiple stakeholders to drive business/digital objectives, initiatives, and online optimization (inc. traffic and conversion).

Strategy and delivery

Input into and shaping the overall digital CoE global strategy. Engaging with marketers and business units to align region/country digital marketing objectives, roadmap and implementation with global strategy, processes and Martech. Plan strategic change initiatives and driving related digital adoption training and best practices. Input into KPIs/targets and drive achievement inc. engagement, leads and e-commerce goals.

Distribution Enablement and Support

Drive “outside-in” taxonomy, IA (within global framework), tagging and content performance with a core focus on experience fragments, localization, and personalization. Partner with CoE, drive SEO performance inc. on content development, core web vitals, etc. Manage overall “site health” inc. SEO, tags, cookie consent, accessibility, etc. and overall “local” execution of global processes. Partnering with Technology teams on Martech implementation and adoption. Coach/educate marketing teams on best practices to influence digital campaign planning and online experiences.

Monitoring and Reporting

Mine analytics and data sources to continuously enhance our Region/Country user engagement, journeys and conversion including by identifying and implementing A/B tests. Partner with Marketers on monitoring progress against Regional/Country objectives, targets and KPIs (inc. conversion and lead generation) and driving recommendations for improvement. Help to drive the development of both analytics capabilities and processes, as well as accelerate the use of analytics by Marketers for insights and decision-making.

What you need to have: 

Strong experience in strategizing, designing, and executing a digital marketing presence that successfully amplified brand, client/prospect engagement and online leads/e-commerce sales. Proven digital marketing expertise and knowledge including across IA/taxonomy, tagging, SEO/SEM, lead nurture, experience/content fragments for localization, personalization, accessibility, UX/UI, conversion rate optimization, A/B testing, CCM, etc. Strong analytics skills to track and measure performance and make data-driven decisions (including A/B testing). Strong Martech knowledge including with platforms such as AEM, Adobe Target, GA/Adobe Analytics, Workfront, SEMrush or other equivalent enterprise digital platforms. Outstanding solution-focused delivery with a track record in taking ownership to successfully steering projects forward, strong attention to detail, problem solving to achieve desired results and a proven ability to flex own style to be both strategic and hands-on when required. Excellent ability to partner with and influence multiple-stakeholders in a dynamic environment with a "can do” mindset to achieve successful business impact and outcomes. Strong curiosity and creativity with a desire to stay up to date with industry trends and competitive landscape and apply to CoE initiatives. Excellent communications skills - English and local language verbal and written. Relevant qualifications/certifications, 4+ years related experience.

What makes you stand out:

Experience with HTML and CSS is an asset. Experience in international websites management and Martech is a plus. Familiarity with Agile tools and methodology is an asset.

MARSH MCLENNAN

 (NYSE: MMC) is the world’s leading professional services firm in the areas of risk, strategy and people. The Company’s more than 85, colleagues advise clients in over countries. With annual revenue of $23 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses. data-driven risk advisory services and insurance solutions to commercial and consumer clients. develops advanced risk, reinsurance and capital strategies that help clients grow profitably and pursue emerging opportunities. delivers advice and technology-driven solutions that help organizations redefine the world of work, reshape retirement and investment outcomes, and unlock health and well being for a changing workforce. serves as a critical strategic, economic and brand advisor to private sector and governmental clients. For more information, visit , or follow us on and .

Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, civil partnership status, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

We are an equal opportunities employer. We are committed to providing reasonable adjustments in accordance with applicable law to any candidate with a disability to allow them to fully participate in the recruitment process. If you have a disability that may require reasonable adjustments, please contact us at

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