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Marketing Analyst

4 months ago


Leeds, United Kingdom Yorkshire Building Society Full time

Job Description

If you want to see genuine outcomes from the work you do, then you’ll can get that here That’s because your analysis, marketing and CRM expertise is integral to building our marketing campaigns and customer journeys. 

So, if using customer data and insights to drive value is your passion, this could be the role for you We have two exciting opportunities for a Marketing Analyst (one role is permanent and the other is a 12-month fixed term contract).

This is a hybrid role with remote working and some occasional onsite collaboration in our central Leeds office.


About the role

As a Marketing Analyst , you’ll be conducting and delivering analysis that directly informs our personalisation agenda.

Working within a team of 5, you’ll get the opportunity to lead the development and recommendations of our data led CRM strategy. Acting as an SME for your area, you’ll also provide advice on methodology and campaign data needs, to support our varied multi-channel marketing activities. 

You’ll work collaboratively with the wider Marketing Team and the whole of the commercial division to help YBS reach its targets.

You’ll understand the needs of the business and our members, what’s going on in the wider market and turn this understanding in to actionable customer communications and analysis. You’ll also use data and insight to create and maintain KPI reports on CRM effectiveness demonstrating return on investment as well as making recommendations on areas for optimisation.

About you

Away from the marketing specific skills, you’ll need to be a great communicator with excellent attention to detail. You’ll be managing multiple projects at once so should be comfortable working in a fast paced environment and able to build strong working relationships with your stakeholders.

About us

At YBS we don’t have shareholders, we have members. We care about people and that includes you. So here, you’ll be respected for who you are, you’ll be able to bring your whole self to work, and you’ll have everything you need to build a long and rewarding career.

Flexibility.  We offer a range of flexible working options without unsocial hours, which can help you find a healthy work-life balance. Whether it’s finishing early for an appointment or fitting your studies and hobbies in around your working hours, we can help make it work for you.

Development.  We want you to feel challenged here. Whatever your ambitions, we’re committed to helping you develop your skills and move ahead in your career journey. From day one, we’ll set you up for success with a brilliant induction and full training plan, all designed to get you up to speed quickly.

Inclusivity. We’re passionate about creating an inclusive environment where everyone is welcome and able to be themselves. If you’ll go the extra mile to help our members, you’ll fit right in and feel you belong here.

About our Benefits